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From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Emailmarketing software.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. to 2:10 p.m.
Over the last few years, inbound marketing has become a key component of association marketingstrategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?
. – How to Select an Association Learning Management System (LMS). Learn what you need to know to make a smart LMS selection: differences between corporate and association systems, requirement identification, and the appropriate level of implementation services required. – EmailMarketing: The Workhorse of Online Communications.
. – How to Select an Association Learning Management System (LMS). Learn what you need to know to make a smart LMS selection: differences between corporate and association systems, requirement identification, and the appropriate level of implementation services required. – EmailMarketing: The Workhorse of Online Communications.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Emailmarketing news. Leadership development for young members.
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.
Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization. Technology vs. Innovation: Association Learning Strategies in Practice. 1 CAE credit. More info/register. Host: Web Courseworks.
It might be time to create an association marketingstrategy. An association marketingstrategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketingstrategy?
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your emailmarketing communications, you’re using AI.
How to Create an Analytics Strategy & Roadmap. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. To keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. More info/register. Host: Association Adviser.
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Host: PCMA.
It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Last week, WBT Systems explained how to prepare a business case for a new LMS. Solving the Marketing Puzzle. Yes, no, maybe so? 1 CMP credit.
With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?
Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” . – Association Palooza VI (Washington DC).
Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. What do you need to know about the technology and tools that support data analytics strategy in your organization? Tue 10/16 at 8:30 a.m. 1 CAE credit. Tue 10/16 at 2 p.m.
LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 2 p.m. 1 CMP credit.
If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.
Learn strategies for engaging members and designing relevant events, techniques for crafting compelling event themes and agendas, how technology can enhance experiences and boost participation, tips for effective promotion and communication, and methods for measuring event success and continuous improvement. 1 CAE credit. More info/register.
With Protech AMS, AANAC was able to integrate numerous third-party applications, including a learning management system (LMS), website content management system (CMS), emailmarketing software and a social CRM platform. . They also needed a centralized hub for in voicing and online payments. .
WordPress membership plugins are a crucial tool for organizations to restrict content and build exclusive member experiences that build your member retention strategy and grow your organization and increase its impact. For example, are you looking for LMS-specific features?
However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
How the right medical association software does it: Improves your member marketing and member engagement campaigns by elevating your association marketingstrategy. Allows you to segment email lists by member type and launch personalized campaigns to engage members. It also: Adds member value.
It streamlines how you connect with your members, makes your staff’s lives a million times simpler, and optimizes your membership strategy for growth. Stay in touch with emailmarketing automation Collect dues for paid memberships. Nonprofit membership software is the superhero of nonprofit operations and membership management.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Goodbye LMS. John Leh from Talented Learning identifies 16 warning signs that signal the need to replace your LMS. Membership marketing. Tony Rossell at Marketing General Inc. Read, dammit.
Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place. If your current team is stretched thin, think about bringing in volunteers.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
TopClass LMS suggests repurposing the stories of your associations award winners into all kinds of valuable educational content. Whether youre looking to refine your data strategy, tackle new initiatives, or just level up your data game, this is the perfect place to start. Frederick Law Olmsted Awards content. More info/register.
Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your MarketingStrategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.
EmailMarketing Workshop. Learn the do’s and don’ts of association emailmarketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).
TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketingstrategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. .
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Wed 7/26 at 2 p.m.
LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Emailmarketing has never been more difficult than it is today. Tyler Craddock, Legislative Strategies Group.
Presenter: Kristi Casey Sanders, director of digital marketingstrategy of Plan Your Meetings @ Meeting Professionals International. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.
I think one had an AMS, CMS, and LMS project on the horizon. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Multi-system implementation. Yikes, I can’t even imagine.
TopClass LMS describes how partnering with other organizations helps associations expand their online education portfolio and meet increasing market demand despite your staffs limited capacity. Once a pipe dream for small and mid-size associations, marketing automation is now within any organizations reach. Event strategy.
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