HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads. R on McGrath, Co-Founder & CEO.

Email Marketing 60

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Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Onboard New Members. Run Networking/Online Career Fairs Virtually. Let’s dive in.

Revenue 296

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Examples Maine Content 189

Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

How To 178

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Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Higher Logic

MAY 8, 2019

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Consider something like: ??

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. Make sure your emails are likely to be of interest to your recipients. Never Run Out Of Food.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Associations Now

APRIL 28, 2020

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. Even in a time of cuts, SEO still matters.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Nonprofit Marketing Guide

FEBRUARY 8, 2011

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Marketing 80

Marketing New York City New York Examples 80

Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" Perplexed by personalization?

Tips 159

Tips eBook Marketing Newsletter 159

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register.

North Carolina 195

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Event Industry News

DECEMBER 13, 2018

In 2014, three young entrepreneurs (Pedro Goes, Mauricio Giordano and Vinicius Neris) had the idea of creating custom event apps and were selected by the Lisbon Challenge, one of the main startup acceleration programs in Europe. was founded to help businesses improve their marketing experiences at corporate events. InEvent, Inc.

Technology 91

Technology Maine Email Marketing Software 91

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. More info/register.

Raleigh 150

Raleigh DC Chicago Washington 150

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

NOVEMBER 18, 2022

This week I have enough of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising to stuff a turkey. This week we have an email engagement report and a guide to email deliverability, diversity training tips, social media tricks and tools, an older post on thanking donors, dad jokes, and more.

Marketing 57

Marketing Social Media Tips Class 57

Optimist Consulting

MARCH 26, 2014

Cloud solutions will help organisations to integrate their CRM and website – after all the main membership sector CRM providers were listed, CiviCRM ’s open source platform was noted as one of the most used systems. Digital-only memberships can be inexpensive to offer, but they do come with the challenge of making enough income from them.

Report 100

Report Social Media Member Engagement Email Marketing 100

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. The post The Role of a Nonprofit CRM in Personalized Fundraising appeared first on NXUnite by Nexus Marketing.

Software 130

Software Tools Tips Process 130

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Maine 130

MemberClicks

DECEMBER 13, 2022

Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email.

Tips 92

Tips eBook Email Marketing Price 92

Nonprofit Marketing Guide

JULY 14, 2020

mainly that our email marketing and engagement program as a whole is stable. How might you apply what I’ve talked about here to your own email marketing strategy? As we reported last time, about 46% of our list falls into the Hot/Warm segments combined. That remains true today. Why does this matter?

Newsletter 74

Newsletter Email Marketing Maine Tools 74

Associations Now

MARCH 26, 2019

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

Strategy 102

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Nonprofit Marketing Guide

AUGUST 19, 2015

There are several UTM parameters you can use, but here are the main ones: Campaign Source: Think of this as your different audiences or lists. For example, we use “news” as the source for our email newsletter and “promo” for the single topic emails. Each campaign could include one or more emails.

Social Media 72

Social Media Newsletter Email Marketing Maine 72

Reid All About it

NOVEMBER 9, 2018

Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

Chicago 175

Chicago DC Washington Software 175

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Nonprofit Marketing Guide

SEPTEMBER 21, 2012

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. The First 100 Days of Your New Nonprofit Marketing Job. The First 100 Days of Your New Nonprofit Marketing Job. No More Fundraising Thermometers!

Newsletter 67

Newsletter Email Marketing Social Media Maine 67

Association Adviser

MAY 25, 2017

If your subject line isn’t motivating recipients to open your email, then your content (no matter how amazing), your segmenting (no matter how targeted) and your campaigning (no matter how strategic and creative) are wasted efforts. Personalize email subject lines. Email her at enesterick@naylor.com. A/B test subject lines.

Marketing 104

Marketing Maine Communications Content 104

Association Success

APRIL 10, 2017

Any association marketer in charge of email has heard it before from our members: “You send me too many emails!”. Why do I get a different email from you EVERY DAY?!”. “I You don’t have to employ email designers on staff to send beautiful emails. You need to classify your emails into separate buckets.

System 91

System Examples Email Marketing Maine 91

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Social Media 147

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Nonprofit Marketing Guide

JULY 16, 2024

Forty percent of webinar poll takers also wanted to add motion to the top of their email newsletters. Use One Main Article Followed by Secondary Teasers. A fifth, or 20%, of participants wanted to consider this tip when redesigning their nonprofit email newsletter.

Newsletter 92

Newsletter Tips Video Maine 92

HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

Products Maine System Report 78

HighRoad Solution

FEBRUARY 25, 2020

Thanks to standard reporting on most email systems, we have a pretty good handle on how well we’re doing with these goals. These four main KPIs. sent, total received, total opens, and total clicks) have long been the standard for measuring the success of our email campaigns.

Products 78

Products Maine System Report 78

Delcor

DECEMBER 11, 2019

Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. For smaller organizations, the position might fit within a Marketing, IT, or Membership team. executives, developers, marketing staff) is critical to a Digital Product Manager's success.

Products 59

Products Email Marketing Team Maine 59

Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

Tools 71

Tools Cost Price Email Marketing 71

Nonprofit Marketing Guide

JANUARY 14, 2020

During the webinar, I will also share some of the details that didn’t make it into the main report. Nonprofits are not adopting best practices for email engagement, which could soon result in major failures in their ability to use email successfully. Here’s what you’d find in the Trends Report. The Bad News.

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Report Communications Email Marketing Social Media 48