Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. Online Training: All-Access Training Pass.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?

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Email Marketing Marketing Newsletter Review 104

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Email Marketing Marketing Newsletter Social Media 78

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Texas Florida Email Marketing Newsletter 214

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

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Marketing How To Email Marketing Tips 196

Nonprofit Marketing Guide

JULY 23, 2024

Is it time to refresh your nonprofit’s email newsletter? We recently shared our seven tips for modern nonprofit email newsletter designs. Today, let’s look at five email newsletter trends that will influence the way your nonprofit’s e-newsletter looks in the future. Why not ask?

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Newsletter Email Marketing Video Content 100

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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Newsletter Tips Email Marketing Social Media 108

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance. Where does your email marketing program stand on these criteria? (If

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Social media platforms.

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Organization LMS Software Social Media 270

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Marketing How To Course Discount 192

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

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Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Knowing where the email came from. In general, you want to consistently send from the same names and addresses, and you should also avoid generic role-based email addresses like newsletter@ or info@. And regardless of the actual email address used, be sure to fill in the From Field with a name that readers will recognize.

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Email Marketing How To Marketing Discount 96

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Are you still emailing like it’s 2020, 2017, or even 2012?

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Newsletter Tips Video Maine 90

Associations Now

FEBRUARY 11, 2025

Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches. The report notes that email marketers are making more use of generative AI in developing content for email campaigns, but suggests that its applications could be broader.

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Report Email Marketing Content Newsletter 57

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And this can make executing your email newsletter tricky business.

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Nonprofit Marketing Guide

FEBRUARY 3, 2022

In response to these concerns, Apple has implemented new email privacy rules , Google is making cookies go away , and governmental privacy protections like GDPR will continue to grow. Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out?

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Email Marketing Marketing Survey Software 65

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

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Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

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Email Marketing Learning Management System Tips Content 150

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Newsletter Examples Maine Content 189

Wild Apricot

AUGUST 1, 2008

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Newsletter Email Marketing Organization Marketing 150

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Email Marketing Marketing Newsletter System 52

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Many organizations offer a white paper in exchange for an email address.

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Content Newsletter Sample Video 148

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Social Media 98

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Committed, responsible and used to work under short objectives and deadlines.

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Content Press Release Case Study Email Marketing 129

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Fíonta shares a bunch of ideas for thanking your volunteers and cultivating an organizational habit of gratitude.

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Certificate System Dallas Recruiting 370

Nonprofit Marketing Guide

JUNE 19, 2009

I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s what’s coming up next in the webinar series: June 24: Best Practices in Nonprofit Marketing. Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing. What will the topic be? Self-taught?

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

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Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

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Email Marketing Strategy Marketing Discount 52

Nonprofit Marketing Guide

OCTOBER 8, 2012

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. You have to both print and online well.

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Strategy Marketing Social Media Newsletter 81

Multiview

SEPTEMBER 15, 2022

Your association newsletter is one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. That said, is your newsletter staying top of mind to your readership?

Newsletter 52

Newsletter Email Marketing Education Marketing 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

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Chicago Mooc Education Newsletter 201

Nonprofit Marketing Guide

JUNE 15, 2012

There has been some talk about print newsletters being irrelevant and a thing of the past. Fraser Green gives some things you should think about before making a decision on your newsletter. (For For another perspective, watch for upcoming e-clinic in September with Tom Ahern on raising money with print newsletters.). (For

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

MAY 18, 2012

She is conducting a brief survey to help her identify the messaging and marketing topics you want to master and the skills you’d like to strengthen. Mobile Marketing. In Nonprofits and Their Mobile Strategies , Joe Waters shares that nonprofits are not coming close to tapping the mobile market. Happy Friday, everyone!

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Marketing Social Media Email Marketing Survey 73

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. This morning, I thought, why not share it here too? So here goes.

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North Carolina Education Committee Email Marketing 150

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

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Content Social Media Newsletter Video 134