Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Think the hues in your email designs are just for aesthetics?

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Event Industry News

OCTOBER 8, 2024

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms.

Email Marketing 98

Email Marketing Marketing Industry Communications 98

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. EventsCase is company borned in the United Kingdom.

Email Marketing 58

Email Marketing Products Marketing Maine 58

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. How to Choose the Best Marketing Promotional Items.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

Reid All About it

DECEMBER 6, 2024

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Purchasing decisions.

Content 213

Content Strategy Education Revenue 213

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. Working with multiple social impact organizations, I constantly search for ways to optimize both and increase overall nonprofit productivity. Implementing productivity concepts like SOPs and automation tools helps ensure business continuity.

Products 98

Products Guidelines Handbook Process 98

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. More info/register.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

MAY 3, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

MAY 20, 2020

Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. For a sponsored webinar, you don’t have to talk just about the product or service they provide. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Associations Now

FEBRUARY 11, 2025

Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches. Seeing that others have benefited from your products or services can encourage clicks. Consider, instead, incorporating the recipients job title, company name, or industry.

Report 58

Report Email Marketing Content Newsletter 58

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. So far, this guide has mentioned navigating a plethora of software solutions ( association management software , LMS, accounting software, email marketing software, association websites, etc.)

Organization 270

Organization LMS Software Social Media 270

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails? Assess the Tests.

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Innovation culture. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Block Your Time for Better Productivity appeared first on Associations Now. The post Daily Buzz: Drowning in Distractions?

Products 102

Products Email Marketing Recruitment Recruiting 102

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. I’m happy to feature it as long as it’s not too product-centric. Motivation to learn. Microlearning.

LMS 264

LMS Revenue Certificate Content 264

YourMembership

AUGUST 6, 2015

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

Detroit 150

Detroit Nashville Learning Management System Email Marketing 150

Reid All About it

NOVEMBER 20, 2020

Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. I’ll be happy to feature it as long as it’s not too product-centric. Gratitude practice. Josh Spector ). More info/register. Host: Professional Advantage.

Certificate 370

Certificate System Dallas Recruitment 370

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. I’ll be happy to feature it as long as it’s not too product centric. Maybe It’s Your Marketing. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll be happy to feature it as long as it’s not product-centric. I’ll add more in the coming weeks. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Social Media 98

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I’ll be happy to feature it as long as it’s not too product-centric. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment.

San Diego 259

San Diego Strategy Conference eBook 259

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. Nothing to do with nonprofit marketing really, but if you are interested, we have The Top 50 Most Visited Websites in the World.

Kansas City 90

Kansas City Tips Marketing Kansas 90

.orgSource

DECEMBER 17, 2024

Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. Some associations have already seen success by incorporating AI into their strategies.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruitment Recruiting 78