Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

MAY 21, 2021

Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. 1 CMP credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

Marketing 109

Marketing Email Marketing Guidelines Examples 109

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. And that number is projected to increase to 376.4 billion daily emails in 2025. Assess the Tests.

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Some platforms require an outside consultant to manage various aspects of a project, from discovery to implementation to ongoing analysis. Risk avoidance.

How To 197

How To Cost Price Project 197

Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Again, this depends on the purpose of your email.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology Strategy St. Louis System 370

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Strategy Industry Social Media 317

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. What is project scope? Plus 7 steps to help you define project scope). See The 10 Best Places to Find Cheap (or Free!) TikTok Templates.

Kansas City 89

Kansas City Tips Marketing Kansas 89

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. tell them what they can expect from your ongoing, lead nurturing, emails.

Marketing 107

Marketing Software System Tools 107

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ). 1 CAE credit.

DC 50

DC Washington Education Content 50

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Planning and IT Project Management for Nonprofits.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Signs to Look For : Reliance on Manual Data Entry : Are your staff members still manually inputting data that could be automated?

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have lots of social media news and tips, the case to end Giving Tuesday, Valentine’s Day ideas, email optimization tips and more. Litmus shows you how to Optimize Your Emails From Top to Bottom With These 27 Tips. Is love in the air?

Tips 77

Tips Marketing Social Media Email Marketing 77

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Strategy Content Social Media 264

Arc 3 Communications

OCTOBER 30, 2024

CRM and WordPress experience a plus.

Texas 75

Texas Austin Proposal Atlanta 75

WBT Systems

JUNE 26, 2017

During a challenge, a big project or goal is broken down into manageable daily chunks. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. The challenge goal(s) will guide your content development and your marketing copy.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

Mooc 212

Mooc Certificate DC millennials 212

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word. Reality 4: Old people are online.

Marketing 87

Marketing Social Media Communications Press Release 87

Reid All About it

JUNE 30, 2023

But Jamie Notter at Propel says, “Your culture is already having a direct impact on every other project [you] are doing, and in many cases, the culture is making it harder for [you] to achieve success in those projects.” That’s why marketing often falls prey to the classic spray and pray model. More info/register. 1 CAE credit.

Chicago 207

Chicago Education Revenue Newsletter 207

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Enter Cause Marketing.

Marketing 64

Marketing Project Library Kentucky 64

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. What projects are they working on? Have they been assigned to a project no one else in their company has ever worked on? Related: 6 Strategies for member email effectiveness.

Marketing 74

Marketing Member Engagement Project Resources 74

Nonprofit Marketing Guide

AUGUST 20, 2024

Hire by Communications Channel Management Do you need your new communications hire to understand email marketing from start to finish, for example? This person might need to know about email list building and segmentation, crafting good conversion copy for emails, and creating the right graphics, too.

Communications 97

Communications Team Project Email Marketing 97

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn. Microlearning. More info/register. to 2:10 p.m.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. He reveals what association execs and IT leaders (having been one himself) consider before giving a project the greenlight.

DC 30

DC Washington Project Member Engagement 30

GrowthZone

JUNE 21, 2021

Workflow automation/project management. Marketing automation. Project management. Email and text communications. Email marketing. FEATURES: Marketing. Email marketing. See Partnerships for an updated, complete listing. FEATURES: Member management. Chapter management. Document management.

System 148

System Software Directory Membership Management 148

Reid All About it

MARCH 23, 2018

He explains how confirmation bias can wreak havoc with your technology project. WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Successful Negotiations in a Seller’s Market.

Case Study 45

Case Study Email Marketing DC Washington 45