Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

FEBRUARY 21, 2025

The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

GrowthZone

APRIL 23, 2020

As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. Smartsheet : Free templates that can be used to build a coronavirus preparedness dashboard, rich with CDC documentation and other resources, and related sheets and forms.

Resources 158

Resources Software Video Class 158

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. Online Training: All-Access Training Pass.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 78

Email Marketing Price Marketing Cost 78

Higher Logic

MAY 13, 2020

You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. With tools like online community and marketing automation , you recreate the best parts of your association online. The best way to do this?

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197

Marketing Team Software Video 197

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Washington 285

Washington Video Social Media DC 285

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

OCTOBER 4, 2024

The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. .

NJ 258

NJ Email Marketing System Education 258

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Webinars serve as an easy way to dive deeper into all the resources you offer, encourage them to participate in educational and networking webinars, and answer any questions they may have.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Case Study Tools Communications 136

Higher Logic

MAY 8, 2019

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

FEBRUARY 4, 2020

Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4. Once again, it dials back to data.

Communications 287

Communications Tips Member Engagement Tools 287

Association Adviser

APRIL 22, 2016

When was the last time your association took a close look at how your email marketing campaigns are performing? We offer 5 tips to make them more efficient. The post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Tips Resources 60

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Strategy Industry Social Media 317

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Or, a person who just got a demo of your system shouldn’t receive a generic email explaining what you do.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Resource: 6 Key Features of the Best Learning Management Systems. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Why is this? Enter: Virtual events.

Learning Management System 214

Learning Management System Content Course Resources 214

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

.orgSource

DECEMBER 17, 2024

However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems. AI bridges this gap, providing the tools to engage each member individually without straining internal resources. The result? More meaningful connections, a higher likelihood of renewal, and increased member loyalty.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Nonprofit Marketing Guide

JANUARY 4, 2022

Not to be confused with our 2022 Nonprofit Communications Trends Report coming out later this month, I have compiled a list of what others are saying around the world of marketing about the new year. General Marketing. 10 Content Marketing Trends to Watch Out For In 2022 at Jeff Bullas. Email marketing trends in 2022 at CRM Lab.

Marketing 80

Marketing Social Media Email Marketing Video 80

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. We do it all on a shoestring budget, with tight deadlines, and too often, with only a handful of resources. If you’re fortunate enough to have a marketing team (lucky you!),

Marketing 82

Marketing Email Marketing Team System 82

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. The ‘normal’ we know is history. And I have to ask, do we really want to repeat it? 1 CMP credit.

Certificate 370

Certificate System Dallas Recruiting 370

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Survey invite.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Presenters: Harneet Singh, Director of Marketing, Preseem. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Leadership Technology 370