Association Adviser

AUGUST 20, 2024

In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations. Erica, with a rich background in digital marketing and SEO, […]

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. Likewise, the potential of shrinking your list places you in danger of losing revenue, members or donations. […].

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate Education eBook 135

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. How to Choose the Best Marketing Promotional Items.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Non-Dues Revenue.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder. Wed 11/25 at 8 a.m.

Certificate 370

Certificate System Dallas Recruitment 370

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.

Learning Management System 214

Learning Management System Content Course Resources 214

Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tips to Extend Your Event’s Reach and Revenue. More info/register. Host: The Next Steps LLC.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Event Industry News

JANUARY 9, 2020

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as email marketing and social media) to accomplish his goals.

Revenue 61

Revenue Marketing Email Marketing Social Media 61

YourMembership

SEPTEMBER 26, 2017

Is bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear.

Member Engagement 207

Member Engagement Revenue Organization Email Marketing 207

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Strategy Video Education 195

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Tip: Use marketing automation to improve targeted communications. Tip : Education paves the way to understanding.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

.orgSource

FEBRUARY 4, 2025

To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth.

Technology 88

Technology Member Engagement Tools System 88

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

YourMembership

SEPTEMBER 24, 2019

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how.

Revenue 150

Revenue Member Engagement Marketing Email Marketing 150

Reid All About it

JUNE 10, 2022

Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Host: American Marketing Association.

Arlington 39

Arlington Revenue Content Technology 39

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201