Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Associations Now

SEPTEMBER 18, 2017

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Email Marketing 91

Email Marketing Marketing Cost Tools 91

GrowthZone

JUNE 21, 2021

Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich Association Management Software (AMS) is a must. This article will help you evaluate different association management software for chambers of commerce. What is Association Management Software (AMS) for Chambers? Chamber Software 101.

System 148

System Software Directory Membership Management 148

Blue Sky eLearn

FEBRUARY 4, 2020

Check it out: Embrace association management software. Embrace association management software. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Email marketing software. Ad Software, such as Google Ads.

Organization 270

Organization LMS Software Social Media 270

Aptify

JUNE 6, 2024

Large, complex associations and unions need ultra-flexible membership management software to support their needs now and down the road. Here’s what to look for in software that will take your organization well into the future. And, you can easily add functionality as you need it.

Membership Management 136

Membership Management Software Organization Tips 136

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

GrowthZone

MARCH 13, 2021

Whether your membership organization is an association or chamber of commerce, feature-rich Association Management Software (AMS) is a must. This article will help you compare and evaluate the best association management software currently on the market. . What Is Association Management Software (AMS)? GrowthZone.

Association Management 148

Association Management Software Price Membership Management 148

HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

Email Marketing 68

Email Marketing Marketing Video Software 68

Protech

FEBRUARY 26, 2025

But to effectively deliver those perks, engage your members , and maintain steady retention rates, youll need the right membership management software in your toolkit. Membership Management Software FAQs What is membership management software? Why do associations need membership management software? billion by 2032.

Membership Management 52

Membership Management Software Directory Price 52

Reid All About it

DECEMBER 6, 2024

Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 78

Email Marketing Price Marketing Cost 78

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197

Marketing Team Software Video 197

Nimble AMS

MARCH 30, 2023

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships.

Software 132

Software Member Experience Association Management Technology 132

Event Industry News

MARCH 9, 2021

As recognized by industry awards, media publications, and customer review sites, InEvent is the leading software for virtual and hybrid events. Through colorful landing pages, powerful forms, and email marketing integrations, you can create a personalized and captivating registration flow, with no downloads needed.

Software 121

Software Email Marketing Social Media Review 121

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

Email Marketing 60

Email Marketing Marketing Video Software 60

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Kristina’s current role : Senior Manager, Customer Care at Jama Software. He’s clear that this program is about community as a strategy – not social media tools or marketing.

Software 317

Software Strategy Industry Social Media 317

EventMobi: Association Events

JUNE 21, 2023

But without the right event management software for nonprofits, you risk: Poor event ROI Not having the right stats and analytics to prep for success Reduced attendee engagement And other key challenges that could compromise this crucial program. What Is Nonprofit Event Management Software? That’s what we’ll cover in this article.

Software 130

Software Price Review Event Planning 130

Nonprofit Marketing Guide

NOVEMBER 17, 2020

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. million in 2018.

Email Marketing 95

Email Marketing How To Marketing Discount 95

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. We’ll discuss the following ways that the right software can boost your fundraising power: 1. CRM software centralizes donor management efforts.

Technology 179

Technology Strategy Software Tools 179

Nonprofit Marketing Guide

FEBRUARY 3, 2022

In response to these concerns, Apple has implemented new email privacy rules , Google is making cookies go away , and governmental privacy protections like GDPR will continue to grow. CRM stands for customer/constituent relationship management software. Or how will you use it to drive your content marketing strategy?

Email Marketing 65

Email Marketing Marketing Survey Software 65

Higher Logic

APRIL 24, 2018

But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. To help cut down your tech budget and get more done, we’ve put together a list of the features most volunteer software has and creative ways you can use those tools to fulfill other, less traditional volunteer needs.

Tools 225

Tools Software Review Conference 225

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Host: ASAE Marketing Professionals Community. CAE credits.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 109

Marketing Email Marketing Guidelines Examples 109

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. From marketing to membership communications, a personalized touch is becoming increasingly important because corporate giants like Amazon and Netflix are out there setting high expectations for personalized service and marketing. Why is this?

Software 100

Software How To Tips Member Experience 100

GrowthZone

JULY 24, 2018

Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)? Association Software 10 1. This is referred to as software as a service (SaaS).

Software 84

Software Association Management Austin Atlanta 84

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

MemberClicks

AUGUST 25, 2020

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.

Email Marketing 52

Email Marketing Software Tips Marketing 52

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Trevor Gardiner, CEO of Centium Software (EventsAIR).

Technology 370

Technology Strategy St. Louis System 370