Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

The Association 100

AUGUST 7, 2024

On The A100 podcast , Amber Worthen, founder and CEO of Email Maven, shares her expert insights on overcoming common email marketing challenges faced by associations: • Effective email design – Learn how consistent design improves engagement and readability. Tune in for actionable takeaways.

Email Marketing 130

Email Marketing Strategy Tips Marketing 130

Email Maven

MAY 21, 2024

One hurdle we hear time and again with association email strategy is, "I just don't have time." " I had a wonderful time talking to Cecilia Sepp of Rogue Tulips Consulting on the Radio Free 501c podcast about strategies for association email marketing. Consider this a mini email strategy course!

Email Marketing 130

Email Marketing Strategy Marketing Course 130

Higher Logic

APRIL 7, 2022

The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Are you making any of these email marketing mistakes? The post 11 Email Marketing Mistakes You Might Be Making appeared first on Higher Logic. Check the list – and if you are, never fear, we provide solutions!

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

Higher Logic

SEPTEMBER 21, 2023

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years.

Email Marketing 177

Email Marketing Marketing Strategy Communications 177

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Get their names right.

Email Marketing 128

Email Marketing Strategy Marketing Washington 128

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 84

Strategy Marketing Social Media Analysis 84

Event Industry News

DECEMBER 7, 2022

Digital marketing is an incredibly fast changing beast, there always seems to be a new way to reach new audiences. Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. So, Why didn’t it Work for me?

Email Marketing 122

Email Marketing Strategy Marketing Content 122

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. Listen here!

Email Marketing 130

Email Marketing Marketing Tips Strategy 130

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. The Latest Big Updates. Send valuable content.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Reid All About it

FEBRUARY 7, 2025

This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Associations Now

MARCH 25, 2020

The third category are the ones marketing experts say can easily alienate recipients: emails that don’t impart anything of value, are basically a rehash of what folks already know about the pandemic, and feel almost like a cheap attempt at driving engagement. Consider Your Audience. Above all, be generous.

Email Marketing 142

Email Marketing Marketing Class Innovation 142

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Higher Logic

FEBRUARY 16, 2022

Drip, drip, drip…this would be annoying if it was a faucet, but when it comes to email marketing, it’s a smart strategy. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic. The post Engage Members with the Perfect Automated Drip Campaign appeared first on Higher Logic.

Email Marketing 317

Email Marketing Strategy Marketing Communications 317

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Email Maven

JANUARY 12, 2025

I was thrilled to be asked by ASAE: The Center for Association Leadership to speak at Membership Monday about email. I shared all of my tips and tricks about email design and A/B testing to transform emails.

Email Marketing 130

Email Marketing Tips Marketing Newsletter 130

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups.

Content 213

Content Strategy Education Revenue 213

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. You don’t need to have a “go big or go home” mentality to do well with marketing automation.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Learn how she does email marketing. Debbie Segor!

Marketing 177

Marketing Email Marketing Strategy Communications 177

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Higher Logic

MARCH 3, 2022

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform. The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic.

Tips 177

Tips Marketing Email Marketing Strategy 177

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

Technology 179

Technology Strategy Software Tools 179

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110