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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Memberengagement. Call-a-member month.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep membersengaged and increase revenue.
Is bottom-line revenue top of mind for your association? And, did you know memberengagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement.
How one association went from a low-cost emailmarketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success. Tax reform threat.
This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an emailmarketer, your list of both members and prospective members is probably your most valuable asset.
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. Host: WorkerBee.TV
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth. To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.
5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.
James Young at Product Community shares ten revenue-generating product ideas. Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test. Product ideas. More info/register. More info/register.
Watch demos on how to enhance donor and memberengagement. Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. Hear success stories and case studies from an association that effectively retained student members. 1 CAE credit.
How Association Marketers Are Using Digital To Grow MemberEngagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.
With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. This way, you can scale your engagement efforts for increased success. Member Retention.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
Tip: Integrate your communication tools and ensure that you and your team have a clear understanding of how to effectively use each of them to benefit your association’s members and achieve specific goals, such as personalized content delivery and improved web tracking. Tip: Use marketing automation to improve targeted communications.
. – Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.
How to Ask the Right Questions to Improve Your Content and Drive MemberEngagement. Find out how to make sure you’re asking your members all the right questions. New technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. CAE credits.
To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. New members receive a series of emails from them over their first six months of membership. Campaign #2: Engaging Current Members.
Break Down Barriers to Early Engagement. Learn how to determine the best new member on-boarding process for your organization, increase new memberengagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly.
Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Amanda Kaiser, memberengagement specialist, Kaiser Insights. Presenter: Michelle Schweitz, marketing manager, YM Membership. More info/register.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Host: Sinch Email Wed 9/25 at 12 p.m. AI for associations. 1 CAE credit.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. Let’s dive right in.
How associations can leverage digital and traditional marketing for more memberengagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how.
Learn about trends impacting memberengagement, member growth, measurements, outcomes, and sustainability. Find Hidden Gems in Your Data & Discover New Revenue Opportunities. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. How to Conquer Changes in the Digital Marketing Space.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.
A really good list of emailmarketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. Promote Your Content Effectively to Drive MemberEngagement. TechCrunch ).
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Thu 8/25 at 1 p.m.
Whether your association is made up of professionals in the same field or alumni who went to the same university, memberengagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL.
No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit emailmarketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why emailmarketing is important for your nonprofit association or chamber.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Drive Deeper MemberEngagement While Growing Non-Dues Revenue (NDaP Expert Series).
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. More info/register.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. But to effectively deliver those perks, engage your members , and maintain steady retention rates, youll need the right membership management software in your toolkit.
Emailmarketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now, Now, we’re speaking to our members about how we can help them get to where they want to be in the future.
Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers. Tue 11/12 at 2 p.m.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.
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