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Association Brain Food: 12.6.24

Reid All About it

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community.

Content 213
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296
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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Check out three examples of automated email campaigns that Professional Australia has used to grow their association and deliver a better member experience.

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Association Brain Food: 2.21.25

Reid All About it

Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit.

Arlington 258
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Leveraging AI for Personalized Member Engagement 

.orgSource

Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. It can even understand written feedback and questions from members, thanks to its ability to process human language.