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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. AI use in associations.
Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more.
Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Adobe’s recent study about emailmarketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first….
Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Get Richer Survey Data at Scale Using Open-Ended Questions.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.
For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. You can also collect data via brief polls and surveys, member portal forms, and after renewal. Encourage members to update their profiles.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. Salesforce is the leader in CRM and service, making Salesforce CRM an ideal platform for a modern AMS.
Instead of relying on data from time-consuming methods like paid surveys, multiple interviews, focus or consulting groups, seek ways to harvest the data that members are willing to provide to you with clicks. The sky is the limit, but it’s important to get started. Find Out What Their REAL Needs Are.
Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Wed 8/11 at 3 p.m.
Custom member portal. Member prospector. Board member reporting. Email and text communications. Survey automation. Emailmarketing. Emailmarketing. Campaigns and emailmarketing. Member app. Project management. Legislative action center. Volunteer automation.
If you want to build an online community and create an award-winning memberexperience from start to finish, you first have to understand what a membership funnel is. Emailmarketing is an often-used tool for interest and consideration, because you can repeatedly interact with people about a specific benefit.
But that’s where a marketing plan can help. A strong strategy can help you find and connect to potential members, and then nurture them down your conversion funnel. So, emailmarketing should be one pillar of your membership marketing plan.
.); and how to get the right statistics to prevent national and chapter level members from leaving. Surveys Suck: How to Add Member Feedback Automation to Your AMS. You probably send out an annual survey to members. You’re listening to your members. How to Fuel Exceptional New MemberExperiences.
They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
If you’re automating your emailmarketing communications, you’re using AI. surveys measuring what people say they want), but what we’re starting to see is that what people actually do is very different from what they say they’re going to do. This comes from the idea that we’re collecting a lot of data (e.g.
Understanding Your Audience Pain Points and Content Preferences To ensure that your content resonates, it’s critical to tap into your members’ specific challenges and preferences. Social Listening: Monitor social media platforms and industry forums to see what members and industry professionals are discussing.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience. Walk a mile in your member’s shoes.
Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless emailmarketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. 1 CAE credit. More info/register.
Partnership Professionals Network (PPN) and Dynamic Benchmarking shared the results of the State of Sponsorship Engagement Survey. At Associations Now, Rasheeda Childress interviewed Bruce Rosenthal and Dan Kowitz, co-conveners of PPN, about some of the survey’s findings. What sponsors want. 1 CAE credit. More info/register.
They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Emailmarketing. Emailmarketing. Personalized email campaigns. Member community. Member app. . Self-serve member portal.
Customizing for member segments continues to be a top communication challenge (more than doubling in response, from 23 percent to 55 percent, during the past five years), and only 28 percent of associations think they are using member data wisely enough to deliver a customized memberexperience. Survey highlights.
Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and memberexperience.
Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the memberexperience. Something as simple as addressing email and direct mail communications to the member by name is a great start.
Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with emailmarketing campaigns following at 35%. Bonus if it helps provide virtual experiences that extend beyond just this event.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. The majority of surveyed organizations reported offering a grace period of 2-3 months. EmailMarketing. Talk about a time-saver!
According to the Association Engagement Index , out of 12,700 association memberssurveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Emailmarketing.
According to the Association Engagement Index , out of 12,700 association memberssurveyed around the world, only 21% indicated that the organizations were “excellent” in providing benefits and services that met their individual needs. Event marketing. Emailmarketing.
Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these memberexperiences is one of the most complex challenges an association’s marketing team faces today. They expect it. Yeah, we get it.
Online payments: Automate dues renewals and centralize accounting and payment processing to boost retention and provide a better memberexperience. Communication management: Build targeted email campaigns and measure their success. Enhance memberexperience with forums, groups, and multimedia elements.
EmailMarketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. Enhance memberexperience with forums, groups, and multimedia elements.
Examine member behaviors and preferences to refine the user experience continually. Use surveys, polls, and Q&A sessions to ensure your community adapts to evolving needs. Emailmarketing: Reach out to your existing subscriber base. Tapping into member feedback is key.
Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.
Common metrics include registration and attendance numbers, engagement rates (such as session participation or live chat activity), social media interactions, and post-event survey responses. Include a plan in the brief for gathering feedback through surveys, polls, or one-on-one interviews. registration, tech support) 7.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
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