Remove Email Marketing Remove Member Experience Remove Survey
article thumbnail

Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. AI use in associations.

Arlington 258
article thumbnail

Association Brain Food: 12.6.24

Reid All About it

Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Content strategy.

Content 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.

Revenue 296
article thumbnail

Association Brain Food: 2.7.25

Reid All About it

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275
article thumbnail

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149
article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264
article thumbnail

Upskilling Your Workforce: Preparing for the Future of Associations 

.orgSource

Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”

Tools 88