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How to Declutter Your CRM’s EmailMarketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues.
Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. Call-to-action (CTA). Workplace challenges. More info/register. More info/register.
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational EmailStrategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.
Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.
Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between. But with an association management platform , these tools can all be available— without the integration process.
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