Reid All About it

MAY 14, 2021

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths. .

Technology 341

Technology Strategy St. Louis Tips 341

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. The goal: Being on the cutting edge and staying relevant is key to continuing to thrive as an organizations. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

FEBRUARY 22, 2019

Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Nick Ruffin, CAE, President & CEO, AMR Management Services. Mike Dwyer, CAE, Chief Relationship Officer, Association Headquarters Inc. Wed 2/27 at 12:30 p.m. Young Members 2.0.

Social Media 170

Social Media DC Washington System 170

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey. Statista estimates there are 68.6

Recruiting 128

Recruiting Recruitment Social Media Member Experience 128

Associations Now

OCTOBER 26, 2018

You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. If you’re a millennial CEO, Forbes explains how to manage experienced executives effectively.

Strategy 87

Strategy millennials Innovation Email Marketing 87

Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.]. But don’t fret - today works, too!

Communications 287

Communications Tips Member Engagement Tools 287

Associations Now

MARCH 26, 2019

“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.

Strategy 102

Strategy Social Media Maine millennials 102

Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Education 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Cohen, I’m going to only talk about career stages and ages. Usability testing. Presenters: John Follett of Demand Metric.

Revenue 195

Revenue Strategy Video Education 195

Nonprofit Marketing Guide

JUNE 15, 2012

The 2012 Millennial Impact Report has been released. Learn about Millennials preferences to connect, get involved and give to nonprofits. Last year they helped Oceana and United Way of the Bay Area use analytics to boost donations, spend their marketing budgets more effectively and optimize SEO. See the Full Webinar Schedule.

Marketing 71

Marketing Newsletter millennials Social Media 71

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. 1 CAE credit. 1 CAE credit.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CAE credit.

DC 30

DC Washington Project Member Engagement 30

Associations Now

DECEMBER 5, 2016

The consumer trends that respondents believed will have the greatest impact on their industry in the next 10 years were mobile, the emergence of millennials, advanced marketing analytics, demand for personalization, and increased focus on convenience.

Survey 40

Survey Marketing New York millennials 40

Associations Now

DECEMBER 13, 2018

email #marketing [link]. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? Your subscriber's inbox is like a swanky, invite-only party, and there's a huge bouncer standing at the door.

Los Angeles 45

Los Angeles How To California Email Marketing 45

Associations Now

MAY 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. Plus: How are associations using email these days, anyway? 2016: The Year of Email Marketing – https://t.co/a6uIghYGDr There has been much debate recently over the future of email. Tweet of the Day.

millennials 40

millennials Email Marketing Social Media Recruiting 40

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance.

DC 150

DC Washington Tools Education 150

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead.

Marketing 40

Marketing Newsletter millennials Analysis 40

Event Industry News

APRIL 13, 2021

Virtual events are the second most popular lead generation tactic for B2B marketers. The survey started by asking which sales and marketing channels are the most popular for lead generation. Digital natives and millennial buyers want slick productions that don’t require them to travel – and marketers are finally responding.

Marketing 64

Marketing Survey Revenue millennials 64

Associations Now

FEBRUARY 26, 2014

“It’s impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing,” she writes. You’re not perfect, but you can always get better.

Social Media 40

Social Media Content millennials Email Marketing 40

Nonprofit Marketing Guide

APRIL 5, 2016

Email activity. If you want more millennials to reach your donation page, segment by age. Send Great Emails. The easiest way to encourage a lot of donors to go to your website and your online donation page is to send them emails. But are your emails the best that they could be? Duration of support. Donation type.

Strategy 50

Strategy Marketing Communications Education 50

MemberClicks

APRIL 26, 2022

When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. You might also highlight them more through your social media channels and email marketing. For example, let’s say you’re hosting a networking conference for young professionals.

How To 52

How To Cost Proposal Tips 52

Association Briefings

DECEMBER 19, 2020

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.

Marketing 52

Marketing eBook millennials Cost 52

Beth Kanter

DECEMBER 23, 2013

They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns. In fact, a “Design for Living” survey showed that Millennials place a large amount of importance on design when making purchasing decisions.

Marketing 28

Marketing Social Media millennials Video 28

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington DC Project Technology 41

Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9 percent. “In

Report 73

Report millennials Email Marketing Marketing 73