Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

AUGUST 19, 2015

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. But the second email in that campaign actually raised more money. The same is true for the links you share on social media.

Social Media 72

Social Media Newsletter Email Marketing Maine 72

Nonprofit Marketing Guide

OCTOBER 2, 2019

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Email is fast.

Newsletter 84

Newsletter Social Media Survey Content 84

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Download it now.

Content 134

Content Social Media Newsletter Video 134

Nonprofit Marketing Guide

APRIL 14, 2009

I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. The newsletter goes out a few times per month. Subscribe by visiting the Nonprofit Marketing Guide home page , in the left sidebar, under the blue bar.

Newsletter 77

Newsletter Survey Tips Course 77

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation. Advocacy Programs. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JUNE 30, 2023

Learn about these post-COVID communication changes, the myths of post-pandemic communications, the next generation of videoconferencing etiquette, what’s new with social media, and how these changes open the door for you to tell your story. Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 207

Chicago Education Revenue Newsletter 207

Nonprofit Marketing Guide

APRIL 1, 2019

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. This weekly round-up features the good stuff I’ve found from around the web just for you.

Social Media 52

Social Media Strategy Newsletter Email Marketing 52

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. Catch Up on Our Content from This Week….

Communications 92

Communications Sample Email Marketing Social Media 92

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Education Content 50

Nonprofit Marketing Guide

JUNE 19, 2009

Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing. July 1: The Personal/Professional Mix: Getting it Right in Social Media. Tags: E-Newsletters Online Courses. Self-taught? This webinar will fill in your gaps. Be yourself, but still represent your organization.

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57

Forj

AUGUST 7, 2017

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.

Course 98

Course Tips Marketing Social Media 98

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

OCTOBER 12, 2017

Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. While you can integrate dedicated marketing software, most CRMs come with built-in tools to get the word out to your supporters. Email automation. List segmentation.

Technology 179

Technology Strategy Software Tools 179

Nonprofit Marketing Guide

OCTOBER 22, 2018

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results.

Newsletter 83

Newsletter Email Marketing Maryland Communications 83

Associations Now

JULY 2, 2019

Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase. Email marketing. It also refined key messages in the emails by monitoring open and click-through rates. Social media advertising.

Recruiting 87

Recruiting Recruitment Minnesota Georgia 87

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. For example, include a note in your in your onboarding emails that lets members know about upcoming networking opportunities.

How To 148

How To Examples Member Experience Social Media 148

Nonprofit Marketing Guide

OCTOBER 8, 2012

That doesn’t mean you can abandon your print communications in favor of email or social media. All age groups use email. If you want supporters under 65, you have to develop a solid online strategy (web, email, and social media). Here are some additional stats on nonprofit email marketing.

Strategy 81

Strategy Marketing Social Media Newsletter 81

Nonprofit Marketing Guide

JULY 31, 2020

Ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have how to find your social media audience, if good clickbait is a thing, writing perfect headlines, and more. Sheerin Naz shares the Do’s and Don’ts of Email Marketing During a Crisis.

Communications 79

Communications Social Media Email Marketing Newsletter 79

Nonprofit Marketing Guide

MAY 18, 2012

Social Media. Last month I highlighted some key findings about how nonprofits are using social media. NTEN has taken those findings and tailored them specifically to smaller nonprofits in Social Media Benchmarks for Smaller Organizations. Mobile Marketing. See the Full Webinar Schedule.

Marketing 72

Marketing Social Media Email Marketing Survey 72

Higher Logic

JANUARY 31, 2019

And not just because, like, you assume all young folks love wasting away on social media ). Your time capsule website and emails are turning them off. So, don’t rely on clunky email newsletters and unworkable CMS systems – that’s not what they’re expecting from an association who wants their membership.

Communications 184

Communications millennials Tips Software 184

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Social media tools such as TweetDeck that allow you to follow conversations in real time. Newsletters from beat journalists who break news about your industry. MORE: How content curation combats information overload.

Content 78

Content How To Newsletter Social Media 78

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have lots of social media news and tips, the case to end Giving Tuesday, Valentine’s Day ideas, email optimization tips and more. Litmus shows you how to Optimize Your Emails From Top to Bottom With These 27 Tips.

Tips 77

Tips Marketing Social Media Email Marketing 77

Nonprofit Marketing Guide

DECEMBER 15, 2020

Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” But all is not lost. Better Opt Out Pages.

Email Marketing 89

Email Marketing Social Media Newsletter System 89

Nonprofit Marketing Guide

DECEMBER 22, 2011

Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Email marketing and websites will be the most important communications tools for nonprofits in 2012, followed by Facebook; print (newsletters, direct mail); in-person events; and media relations/PR.

Report 73

Report Social Media Email Marketing Communications 73

WBT Systems

AUGUST 29, 2017

Let them take over a social media account for a day to preview course content, field questions, and create buzz. Use them in email marketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Add them to promotional blurbs in newsletters.

Marketing 192

Marketing How To Course Discount 192

Nonprofit Marketing Guide

JUNE 29, 2012

Britt Bravo has prepared a colorful spread of juicy tips about using Pinterest in your nonprofit social media mix. You can find some interesting stats on social media metrics, including when to post, in Dan Zarella’s post How to Get More Likes, Comments and Shares on Facebook. Nonprofit Marketing Training.

Communications 65

Communications Social Media Email Marketing Newsletter 65

Nonprofit Marketing Guide

JUNE 15, 2012

Guidestar gives some tips on how to handle social media when you aren’t really into it. There has been some talk about print newsletters being irrelevant and a thing of the past. Fraser Green gives some things you should think about before making a decision on your newsletter. (For Happy Friday, everyone!

Marketing 71

Marketing Newsletter millennials Social Media 71

ISAE

FEBRUARY 4, 2025

While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.

Tools 40

Tools LMS Software Learning Management System 40

MemberClicks

FEBRUARY 9, 2023

5 Association Marketing Software Tools You’ll Need Now that you understand the advantages of creating a membership marketing plan, let’s examine some of the critical software you’ll need to build your strategy and execute on it. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Nonprofit Marketing Guide

MAY 11, 2012

The world has changed a lot since the advent of social media, and some nonprofits are still stuck in the old way of thinking. Hugh MacLeod shares why a simple e-newsletter is a beautiful thing with In Praise of the Email Newsletter Format. Nonprofit Marketing Training. NTEN has all the details.

Los Angeles 69

Los Angeles Marketing Newsletter Social Media 69

Nonprofit Marketing Guide

AUGUST 19, 2011

Social Media. Farra Trompeter gives us Quick hits from the Social Media for Nonprofits NYC conference. Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO. Butts in Seats: 5 Tips for Event Marketing Using Social Media by Ceci Dadisman.

Communications 70

Communications Charlotte Social Media Newsletter 70

Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. Be sure you have buttons on your emails that allow your audience to tell the world how amazing you are.

Email Marketing 52

Email Marketing Marketing Software Content 52