Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. [60-Minute Learn More and Register .

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Reid All About it

FEBRUARY 21, 2025

Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Gen Z and events. 1 CAE credit.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). In fact: 87% of associations consider marketing automation an important part of their current strategy.

Report 149

Report Marketing Survey Resources 149

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. More info/register. Even hotter take: That systematic way ISNT highly disruptive.

Content 213

Content Strategy Revenue Education 213

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. or if you use an ESP like Higher Logic.

eBook 176

eBook Email Marketing Report Tools 176

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance. Where does your email marketing program stand on these criteria? (If

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments.

Communications 287

Communications Tips Member Engagement Tools 287

Nonprofit Marketing Guide

FEBRUARY 3, 2021

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2021 Nonprofit Communications Trends Report. Learn More and Register.

Email Marketing 129

Email Marketing Sample America Report 129

Higher Logic

AUGUST 30, 2018

The concept of deliverability is the process of improving the chances the letter ends up in your mailbox. Each day, hundreds of millions of emails are sent around the world – and the vast majority of those are spam. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox.

Tips 185

Tips How To Email Marketing Content 185

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register (ASAE members only).

NJ 258

NJ Email Marketing System Education 258

Reid All About it

FEBRUARY 12, 2021

Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Leadership Technology 370

GrowthZone

NOVEMBER 8, 2022

The following highlights responses relating to streamlined processes from using GrowthZone. “We have streamlined processes and increased staff connection. Processing reports and billing is easy and a time saver which equals money saved. Reports are easy to produce and accurate. Learn more.

Process 78

Process Directory Software Revenue 78

Higher Logic

DECEMBER 5, 2019

Attendees reported that the session provided “Great information that really impacts how we’ll send moving forward,” as well as introduced concepts both new and old that made it “Worth it!” These are three email authentication protocols that are essential to your success: Sender Policy Framework (SPF). Let’s get into it.

Email Marketing 156

Email Marketing Tips Marketing Content 156

GrowthZone

JUNE 21, 2021

Automated renewal process. Analytics and reporting. Online payment processing. Mobile credit card processing. Financial reporting. Board member reporting. Email and text communications. Email marketing. It was designed to generate non-dues revenue and streamline work processes.

System 148

System Software Directory Membership Management 148

Arc 3 Communications

OCTOBER 30, 2024

The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. The Account Executive, Public Affairs develops and maintains various industry and third-party relationships, including counterparts within and outside client industries, including service on association boards and government relations committees.

Texas 75

Texas Austin Proposal Atlanta 75

Higher Logic

AUGUST 2, 2018

Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. And it’s left traditional email marketing tactics in the dust. Lead-scoring helps you understand where to focus your efforts.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

Nimble AMS

MARCH 30, 2023

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Utilize process automation to reduce the burden of manual tasks and save staff time and effort.

Software 132

Software Member Experience Association Management Technology 132

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns. Member gatherings.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

SEPTEMBER 13, 2024

For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. The report offers advice on elevating MX, such as adopting an agile mindset and rethinking your approach to learning if you want to outpace the competition. . – 1 CAE credit.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

OCTOBER 4, 2018

Basecamp : We’ve got another project management/collaboration-type software on the list since we’re all a little different in how we process information. Whether you use a CRM, an AMS, or some other type of customer/member software, you should dedicate time to learning how to use it and its reporting functions well.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. – How to Personalize 5 Must-Have Email Templates. Association performance and priorities.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

APRIL 24, 2018

Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. You can have members apply for opportunities before they perform it or you can reframe the application process to help you see what members have done.

Tools 225

Tools Software Review Conference 225

WBT Systems

DECEMBER 5, 2017

Traditionally, a CRM manages customer relationships while an AMS manages an association’s business processes. A CRM provides functionality beyond the scope of a traditional AMS, for example, email marketing and automation, inbound and content marketing, search engine optimization, lead scoring, and customer/member tracking.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

OCTOBER 28, 2022

Achurch Consulting shares their three-step budgeting process for hybrid workplaces , plus the factors you should consider while budgeting and areas that need special attention. MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechCrunch ).

DC 37

DC Washington Member Engagement System 37

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. 1 CAE credit. More info/register.

Chicago 201

Chicago Mooc Education Newsletter 201

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

Aptify

JUNE 6, 2024

Look for software that provides enterprise-level product modules that are specific for each function of your organization – such as membership, marketing, and accounting. A configurable, scalable platform As your organization grows and processes become more complex, your software needs to keep up.

Membership Management 136

Membership Management Software Organization Tips 136

Higher Logic

AUGUST 22, 2016

Wouldn’t it be nice to set up a process to encourage them to do more blog reading, or even start writing or sharing those blogs, in order to increase their chances of renewing? The ASAE team compiled 56 unique automation rules and 35 monthly KPIs associated with its new onboarding process, with subsequent A/B testing to prove ROI.

Analysis 120

Analysis Learning Management System LMS Process 120

Higher Logic

OCTOBER 25, 2018

At its core, an AMS houses your member data and processes payments related to things like membership dues, donations, and registrations. With marketing automation, you’re using behavior-based marketing, and you have the capability to observe your users’ interactions with your content, as well as tailor it for them.

Tools 176

Tools Member Experience Software Marketing 176