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Association Brain Food: 10.11.24

Reid All About it

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register. . More info/register.

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Association Brain Food: 12.6.24

Reid All About it

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Discuss variables that hotels consider when reviewing your overall business value. More info/register.

Content 213
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Testing, Testing: 4 Tips to Streamline the Email Approval Process

Higher Logic

Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines.

Process 120
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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

The concept of deliverability is the process of improving the chances the letter ends up in your mailbox. Each day, hundreds of millions of emails are sent around the world – and the vast majority of those are spam. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox.

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Instead of posting volunteer opportunities, post advocacy opportunities such as referring a new member, posting a review, or promoting your organization on social media to increase buzz. You can have members apply for opportunities before they perform it or you can reframe the application process to help you see what members have done.

Tools 225
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Association Brain Food: 10.21.22

Reid All About it

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Ron Friedman, Harvard Business Review ). Live Review. Live Review. Member gatherings. Host: ASAE.

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6 Email Deliverability Pitfalls and Best Practices

Higher Logic

Read 4 Tips for Maximizing Deliverability for guidance on how to monitor your open rate, review your bounces, know and segment your audience , and keep your lists engaged. Here’s why you shouldn’t use link shorteners in your email marketing content: Third-party link shorteners (services like bit.ly Low open rates. Spam traps.