Associations Now

FEBRUARY 9, 2024

tech executive Soren Kaplan points out that digital transformation is in many ways no different than any other change process, something associations have been used to since the pandemic. While a bigger-picture strategy can be helpful, just getting started is what’s most important.” Writing at Inc.

Strategy 45

Strategy How To Survey Email Marketing 45

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52

eBook Strategy Email Marketing Marketing 52

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.

LMS 265

LMS Certificate Revenue Content 265

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.

America 259

America Content Social Media Strategy 259

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Email communications touch on many different parts of the org chart at once.

Newsletter 90

Newsletter Process Products United States 90

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.

LMS 259

LMS Revenue Content Certificate 259

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market. Mobile giving.

Technology 179

Technology Strategy Software Tools 179

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. Take into consideration the features your organization wants and your budget as you start the shopping process.

Software 130

Software Tools Email Marketing Tips 130

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Forj

MARCH 8, 2017

Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. Step 1: Follow marketing best practices. It’s important to keep your call to action in mind throughout this process. Step 5: Promotion Strategy. Camera (phone or webcam).

Video 70

Video Process Certificate Course 70

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues.

Member Research 85

Member Research Strategy Sample New York 85

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. They explain why it’s so essential to conduct preventative and proactive assessments to ensure you have the best systems, processes, and people in place to achieve your association’s goals. Membership app.

Cleveland 265

Cleveland LMS Content Press Release 265

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

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San Jose Email Marketing millennials Tools 369

Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Higher Logic

DECEMBER 5, 2019

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Link shorteners will hurt your email delivery.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Disciple Media

JUNE 29, 2023

Implementing a content marketing strategy Content marketing means creating content (articles, videos, podcasts, social media posts etc) that’s relevant to your audience, and importantly, helps or entertains them! Content marketing is a powerful tool for attracting, engaging and converting your target audience.

Strategy 36

Strategy Social Media Review Content 36

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. If you’re lacking in the process department, you aren’t alone…. #8.

Communications 287

Communications Tips Content Tools 287

MemberClicks

OCTOBER 25, 2024

The right platform can streamline processes, boost engagement, and ultimately help you better serve your members. Dues Tracking and Payment Processing : Allows members to pay dues, fees, and donations directly through the system, with automated reminders for renewals. In the next section, we’ll explore how CRM software compares.

Membership Management 52

Membership Management Software Email Marketing Tools 52

Higher Logic

FEBRUARY 15, 2018

Curating an impossibly long list of “The Top 365 Marketing Tools You Need to Start Using Now!” At the end of the day, you’re strapped for time and need to streamline your processes. Make sure these components work together to maximize your marketing strategy. Top 5 Tools for Your Marketer's Toolbox.

Marketing 185

Marketing Technology Email Marketing Social Media 185

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself.

Revenue 130

Revenue Email Marketing Social Media Maine 130

Smooth The Path

SEPTEMBER 6, 2018

Associations send a lot of email to members. In fact, for most associations email is the most important channel we have to communicate with members. Make each touch count by using these key strategies to guide your email development. Related: Association email is dying. Do members like association renewal notices?

Strategy 60

Strategy Member Engagement Communications Resources 60

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

Reid All About it

FEBRUARY 12, 2021

Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

Achieve

JUNE 28, 2024

As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies. The most effective AI fundraising strategies use both types of tools together—let’s dive into how to do just that! However, the future of nonprofit fundraising lies with artificial intelligence (AI).

Tools 52

Tools Social Media Content Video 52

Achieve

FEBRUARY 2, 2015

If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. When I say “email platform,” I mean the software that you use to send emails to your database of clients, donors, volunteers and others, such as Constant Contact, MailChimp, Emma, etc.)

Email Marketing 52

Email Marketing Marketing Software Content 52

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 30, 2021

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. More info/register. Host: ASAE.

Education 354

Education Technology Strategy Revenue 354