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Association Brain Food: 10.11.24

Reid All About it

A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.

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Email Marketing Do’s and Don’ts During COVID-19

Associations Now

If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. Above all, be generous.

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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

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4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market.

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Increase ticket sales with these 7 email marketing strategies

Event Industry News

Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. There is, however, something to be said for the older methods – in this case, email marketing. So, Why didn’t it Work for me?

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Think the hues in your email designs are just for aesthetics?

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EventsCase launches new product: Email Marketing

Event Industry News

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. EventsCase is company borned in the United Kingdom.