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Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. I’ll be happy to feature it as long as it’s not too product-centric. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.
Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Mondays could be spent on recruiting, while Tuesdays could be when you schedule all of your meetings, Rampton says.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Manage registration, marketing efforts, and product add-on revenue all through your main database. Emailmarketing software. Social media platforms.
I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. EmailMarketing Workshop. Host: Fridays@4.
I’m happy to feature it as long as it’s not too product-centric. This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. More info/register. .
I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Hear about the effect a disjointed relationship with PIA’s state components had on culture, productivity, and results. Host: Marketing General Inc.
What actually makes marketing automation useful? The real reason marketing automation software makes the marketer’s day-to-day more efficient is because it exponentially increases productivity and the level of insight you have about your marketing efforts, while decreasing the amount of time you have to spend on manual tasks.
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, emailmarketing, and customer support. Follow Shana on LinkedIn. Jason Schofield. Jason’s current role: Co-Founder and CEO at Pathways to Empower.
Market needs. As an Association Laboratory consultant, Nikki Haton Shanks sees association leaders make decisions in a vacuum and “create products and services that THEY would like, not what their members and other stakeholders (i.e., Excellent list of ways to instantly show your product, membership, or program’s value. (
While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z likes their products to be personalized. Five things you need to know when recruiting Gen Z members.
I’ll be happy to feature it as long as it’s not too product centric. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. An emailmarketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.
“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. I’ll be happy to feature it as long as it’s not too product-centric. EmailMarketing in 2017: Trends, Data and Best Practices. 5 Secrets of EmailMarketing Geniuses. More info/register.
“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. I’ll be happy to feature it as long as it’s not too product-centric. EmailMarketing in 2017: Trends, Data and Best Practices. 5 Secrets of EmailMarketing Geniuses. More info/register.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
Aptify shares 50 ways to boost member recruitment and retention. I’m happy to feature it as long as it’s not too product-centric. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. . – Ensuring your products are effective and of high quality is of paramount importance.
I’ll be happy to feature it as long as it’s not too product centric. The member journey is a phrase that’s received a lot of attention in recent years, as the member experience continues to be the key driver in an association’s ability to successfully launch member recruitment, adoption and engagement initiatives. Host: UST Education.
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. I’ll be happy to feature it as long as it’s not too product-centric.
Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts.
I’m happy to feature it as long as it’s not too product-centric. Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. and current CAEs to share their knowledge and experience with the exam.
Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency.
I’ll be happy to feature it as long as it’s not product-centric. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. Presenter: Jason Askey, ProductMarketing Manager at Cvent. More info/register. 1 CAE credit.
Learn how to you can use GrowthZone AMS to promote productivity and efficiency». . You can curate email campaigns while specifying the recipients and frequency in which they receive your content. Set rules for the software: If your emails aren’t viewed, your reader receives fewer messages. Your staff is busy. Don’t believe us?
They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition.
An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.
I’ll be happy to feature it as long as it’s not too product-centric. 8 Biggest Mistakes EmailMarketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. More info/register.
I’ll be happy to feature it as long as it’s not too product-centric. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Wed 8/2 at 12 p.m.
I’ll be happy to feature it as long as it’s not too product-centric. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Here’s the list of next week’s learning events.
I’ll be happy to feature it as long as it’s not too product centric. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Presenter: Tirrah Switzer, Senior ProductMarketing Manager. CAE credit.
Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. I’ll be happy to feature it as long as it’s not too product-centric. Have no fear. When the U.N. More info/register.
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. I’ll be happy to feature it as long as it’s not product-centric. Introducing a new conference format: long conversations.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. Tue 11/6 at 12 p.m. 1 CAE credit. 1 CAE credit.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. I won’t share or sell your email address. Im happy to feature it as long as its not too product-centric. Purchasing decisions. Fri 12/6 at 4 p.m.*
After you sign up for their product, the software vendor should support your transition. Segmented emailmarketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! Customer support You deserve awesome support.
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. One of our main areas of expertise is internal employee engagement and productivity. Emailmarketing and communication. Communicate consistently and valuably. Conclusion.
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?
Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Get the Marketing Automation Guide Learn more about the benefits of marketing automation in our informative guide for associations.
I’ll be happy to feature it as long as it’s not too product-centric. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing. More info/register. Host: Community IT. Thu 4/20 at 7:30 a.m.
Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization.
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