Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

FEBRUARY 21, 2025

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). 1 CAE credit. More info/register.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Reid All About it

OCTOBER 4, 2024

This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. –

NJ 258

NJ Email Marketing System Education 258

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

OCTOBER 28, 2022

Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. . How to Conquer Changes in the Digital Marketing Space.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Host: Sinch Email Wed 9/25 at 12 p.m. AI for associations. 1 CAE credit.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Host: Professionals for Association Revenue. Staffing issues.

Arlington 39

Arlington Revenue Content Technology 39

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Strategy Video Education 195

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Membersuite

OCTOBER 21, 2022

Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

Higher Logic

FEBRUARY 4, 2020

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. Tip: Use marketing automation to improve targeted communications.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Revenue 150

Reid All About it

MAY 12, 2023

Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

OCTOBER 5, 2018

Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Many associations and other membership-based nonprofits are seeing flat or declining dues revenues as demographic changes and increasing competition are combining to eat away at a once-reliable source of funds. More info/register. CAE credit. . –

DC 170

DC Washington Tools Certificate 170

GrowthZone

MARCH 13, 2021

Generate revenue. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Grow membership and revenue fast with sales funnel and marketing automation. What Is Association Management Software (AMS)?

Association Management 148

Association Management Software Price Membership Management 148

Protech

FEBRUARY 26, 2025

Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. In the current association landscape, diversifying and stabilizing revenue streams is more important than ever. Marketing tools that make it simple to reach, engage, and update members.

Membership Management 52

Membership Management Software Directory Price 52

Reid All About it

JULY 14, 2023

Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today.

Education 39

Education Price Tools Revenue 39

Reid All About it

MAY 19, 2023

Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register.

Leadership 195

Leadership Strategy Content Education 195

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 98

Strategy Marketing Tips Email Marketing 98

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

Software 130

Software Price Review Event Planning 130

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Size of organization or annual revenue The size of your association and database plus the number and complexity of your features all affect your AMS price. Data reporting with actionable insights.

Software 52

Software Association Management How To Email Marketing 52

Event Industry News

SEPTEMBER 30, 2019

They recruited a team of developers to produce what stands today: a powerful event management solution that is saving time, money and headaches for groups like Telefonica, Samsung, Honeywell, United Nations, Santander and London Business School. EventsCase is also one of very few scalable options on today’s market.

Industry 60

Industry Austin Texas Newsletter 60

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. See real-life examples from your association peers using marketing automation to keep members coming back year after year. .* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit). 1 CAE credit. More info/register.

Chicago 175

Chicago DC Washington Software 175

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Social Media 52

Reid All About it

NOVEMBER 10, 2017

Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue.

DC 150

DC Washington Tools Education 150

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Learn how two associations significantly increased registration and revenue with changes to their email event promotions.

Content 150

Content Chicago Marketing DC 150

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Association Adviser

JANUARY 18, 2019

Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform.

Software 76

Software Association Management System Tools 76

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach.

Association Software 52

Association Software Software Organization Certificate 52