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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

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Association Brain Food: 10.21.22

Reid All About it

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Ron Friedman, Harvard Business Review ). Live Review. Live Review. Member gatherings. More info/register.

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Association Brain Food: 10.11.24

Reid All About it

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register. . More info/register.

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Association Brain Food: 12.9.22

Reid All About it

Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Membership Monday: Student/Young Professional Recruitment and Engagement. Quick hits. Mon 12/12 at 12 p.m. Host: Validity.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?

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Association Brain Food: 9.13.24

Reid All About it

Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Host: Marketing General Inc.

LMS 270
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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