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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

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The Elections Are Going to Impact Your Email – It's Time to Adjust Strategies and Have A Discussion About It

Email Maven

The goal of this article is to provide information on how the elections will impact your emails. I hope you will take this information and have a meeting with your team to ensure your digital marketing efforts wont be drastically impacted. All you need is a bit more strategy. This is being referred to as the Election Heat Cycle.

Strategy 130
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother. That initial welcome can help improve engagement and retention rates.

Revenue 296
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

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Email engagement: Four tips to make the most of your campaigns

Candid

Your nonprofit marketing strategy helps acquire new supporters, engage your current support base, and gain traction on priority initiatives. Email is often the backbone of nonprofit marketing strategy. Use A/B testing to assess different strategies. Personalize and segment email messages.

Tips 119