Associations Now

SEPTEMBER 26, 2023

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. But he cautions marketers that AI alone won’t produce emails that hit the target. “I

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Email Marketing Survey Marketing Tools 118

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

Email Marketing 115

Email Marketing Marketing Newsletter Course 115

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

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Report How To Committee System 175

Nonprofit Marketing Guide

DECEMBER 8, 2022

We shared the first sneak peek at the data from the Nonprofit Communications Trends Report a few weeks ago. Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. We will release the full report on January 18, 2023 and you’ll be able to find the Trends Report here.

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Email Marketing Marketing Survey Report 85

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. We just released our annual Trends Report the go-to source for what’s really happening in the sector.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Reid All About it

FEBRUARY 21, 2025

Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Gen Z and events. 1 CAE credit.

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Arlington Education DC Social Media 258

Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). In fact: 87% of associations consider marketing automation an important part of their current strategy.

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Report Marketing Survey Resources 149

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 79

Email Marketing Price Marketing Cost 79

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available!

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Email Marketing Report Marketing 194

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. What kinds of tactics do you use for email marketing and website? Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you!

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Report Communications Social Media Email Marketing 116

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

Blue Sky eLearn

FEBRUARY 4, 2020

The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Wild Apricot

APRIL 25, 2016

This year's Benchmarks report is the most comprehensive yet and lets you know how nonprofits are stacking up on everything from email marketing to social media to donation campaigns.

Email Marketing 150

Email Marketing Social Media Report Marketing 150

Reid All About it

JANUARY 10, 2025

Membership Monday: Email Marketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want.

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Case Study Education Strategy Content 252

Associations Now

MARCH 1, 2019

A new report from Return Path makes the case that email subscriber disengagement can be a sign that your messages could be soon to hit the spam folder. If you’re sending a lot of emails, you already know that the spam folder is not the place you want to be. So what’s an email marketer to do, anyway? The solution?

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Report Email Marketing Education Survey 101

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

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Report Social Media Member Engagement Email Marketing 100

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

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eBook Email Marketing Report Tools 176

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Among the highlights of the latest report: Mobile, Gmail remain the biggest drivers. It’s also unclear if other email providers will follow Google’s lead.

Report 81

Report Email Marketing Tools Technology 81

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?

Washington 285

Washington Video Social Media DC 285

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. You can download the report for free. What are your priorities for 2017?

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Report Social Media Member Engagement System 100

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. They’re either dumped in your Junk folder or rejected outright.

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Tips How To Email Marketing Content 185

Higher Logic

MARCH 29, 2018

If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. Keep it short.

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Email Marketing Content Marketing Examples 209

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges. More info/register. .

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NJ Email Marketing System Education 258

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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Email Marketing Marketing Strategy United States 52

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

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Marketing Member Experience Software Email Marketing 184

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Not great. (We’ll

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Sample Email Marketing eBook Discount 130

Higher Logic

DECEMBER 5, 2019

Attendees reported that the session provided “Great information that really impacts how we’ll send moving forward,” as well as introduced concepts both new and old that made it “Worth it!” These are three email authentication protocols that are essential to your success: Sender Policy Framework (SPF). Let’s get into it.

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Email Marketing Tips Marketing Content 156

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Do you find that your Board forgets information, even after youve given thorough reports? Membership meetups. 2025 Gear Up!

Content 213

Content Strategy Revenue Education 213

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

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Chicago Revenue Education Member Engagement 275

Nonprofit Marketing Guide

MAY 2, 2023

Have you checked out the new report from NeonOne called The Nonprofit Email Report ? There are A LOT of great insights in the report, so it’s hard to narrow it down to just my favorite five, but here goes. The report breaks down why. Download the report and check out all of our nonprofit email advice too.

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Report Newsletter Marketing Email Marketing 84

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

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Marketing Email Marketing Report Content 100