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Association Brain Food: 2.21.25

Reid All About it

Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Trade show floor decisions.

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Get All Kinds of Much-Needed Email Marketing Training This Month

Nonprofit Marketing Guide

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. [60-Minute Learn More and Register .

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Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Nonprofit Marketing Guide

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2021 Nonprofit Communications Trends Report. Learn More and Register.

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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Nonprofit Marketing Guide

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. How many emails and how often?

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you use a CRM, an AMS, or some other type of customer/member software, you should dedicate time to learning how to use it and its reporting functions well. For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Really Good Emails compiles clever emails so you can do just that.

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Mixed Links for Nonprofit Communicators – January 29, 2021

Nonprofit Marketing Guide

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

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4 types of ungated content to create to engage your audience

Association Success

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Craft an engaging email newsletter.

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