Remove Email Marketing Remove Report Remove Tips
article thumbnail

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

article thumbnail

Association Brain Food: 10.11.24

Reid All About it

. – Crunch & Munch: Working with and Managing Volunteers Join a conversation about working with and managing volunteers, including the joys and struggles of volunteer management, tips for success, trends, ideas for training topics, micro-volunteerism, and more. How many have a file folder full of individual spreadsheets or reports?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

10 Association Communications Stats + Membership Tips. Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Tap into tools that support the collection of comprehensive member data.

article thumbnail

Nonprofit Email Marketing: Tips, Advice, and Resources

Nonprofit Marketing Guide

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

article thumbnail

Report: Association Email Open Rates Dropping

Associations Now

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. According to the report, average open rates fell to 35.6 To avoid that fate, the report makes a number of suggestions about improving email engagement.

Report 59
article thumbnail

The Two Key Players in Any Good Email Marketing Program

Nonprofit Marketing Guide

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

article thumbnail

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. 4 tips for maximizing deliverability.

Tips 185