article thumbnail

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

article thumbnail

Association Brain Food: 10.11.24

Reid All About it

. – Guru 2024: The World’s Largest Virtual Email Marketing Conference An email marketing conference designed to help you exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. More info/register. . More info/register. . More info/register.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

article thumbnail

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Review your bounces.

Tips 185
article thumbnail

Association Brain Food: 12.6.24

Reid All About it

Now its time to review the current state and future use of AI in credentialing, including content ownership, intellectual property for AI-generated content, and applications in marketing. Discuss variables that hotels consider when reviewing your overall business value. 1 CAE credit. 1 CMP credit. More info/register.

Content 213
article thumbnail

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Instead of posting volunteer opportunities, post advocacy opportunities such as referring a new member, posting a review, or promoting your organization on social media to increase buzz. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

Tools 225
article thumbnail

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149