Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.). Along with testing comes strategy.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

DECEMBER 21, 2018

MemberSuite suggests different membership metrics to track, review and share with your colleagues. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Alyssa Ford, Data and Strategy Lead at Tech Impact. The end of the year is a time of reflection—at home and at work. Host: Idealware.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone. More info/register.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Professional development.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

DECEMBER 5, 2019

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Link shorteners will hurt your email delivery.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Presenter: Jake Fisher, co-founder of Bridges Strategies. Tue 10/29 and Wed 10/30 – Live Review.

DC 50

DC Washington Education Content 50

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. Hosts: Matrix Group and Review My AMS. Tue 10/16 at 8:30 a.m. 1 CAE credit. Tue 10/16 at 12 p.m. Tue 10/16 at 2 p.m.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

OCTOBER 28, 2022

Learn what should be reviewed, modified or included in organizers’ contracts to reduce exposure to liability and risks. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership. 1 CAE credit. 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat.

Mooc 212

Mooc Certificate DC millennials 212

Higher Logic

OCTOBER 4, 2018

What are other marketers up to? What’s the latest in terms of email strategy ? For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Adjust accordingly to make sure you’ve got great email deliverability. Google Reviews will also have feedback worth checking out.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JANUARY 7, 2022

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Email Maven

MAY 23, 2024

Association staff are notoriously busy and have limited time to get to innovative strategies that will provide positive results. Need Ongoing Strategy Support? We know priorities shift and having email experts on hand to talk strategies and get a little work done every month goes a long way.

Case Study 130

Case Study Innovation Analysis Strategy 130

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

DECEMBER 9, 2022

Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Moderator: Heather Story, consultant, Volunteer Strategies. Quick hits. We all have stories to tell! More info/register.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience.

Member Experience 124

Member Experience Technology Social Media Software 124

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Host: American Marketing Association.

DC 154

DC Content Education Strategy 154

Associations Now

JULY 3, 2013

Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. Thu 7/14 at 11 a.m. More info/register.

DC 150

DC Certificate Washington Revenue 150

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Strategy Video Education 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. Office myths. Board governance.

Arlington 39

Arlington Revenue Content Technology 39

Reid All About it

SEPTEMBER 30, 2022

She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Review the best practices for establishing corporate wide budgets, forecasting, controlling and monitoring budgets. Julie Stuck, email strategist, Validity. 1 CMP credit.

Blended Learning 41

Blended Learning Education Software Marketing 41

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. Association member engagement strategies. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Even marketers often feel overwhelmed. Wordtracker.

Strategy 60

Strategy Marketing How To North Carolina 60

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. Your team can then review the data and note specific trends and patterns, which can inform your fundraisers.

Software 130

Software Tools Tips Process 130

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit. . –

Chicago 38

Chicago DC Tools Washington 38

Reid All About it

MAY 11, 2018

Harvard Business Review ). The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Do they even know what phishing or GDPR is?

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. Harvard Business Review ). TechCrunch ). .

DC 37

DC Washington Member Engagement System 37

Membersuite

OCTOBER 21, 2022

With a data warehouse, you can run queries, calculations, and reports, and use dashboards to share, review, and analyze data. Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. With a data warehouse in your AMS, your association can compete more strategically in your market.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

NOVEMBER 9, 2018

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. Event Strategy: How to Get More Leads and Better Sales. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

Reid All About it

OCTOBER 5, 2018

Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” Hosts: Matrix Group and Review My AMS.

DC 170

DC Washington Tools Certificate 170