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48 No-Brainer Tools Every Marketer Needs

Higher Logic

For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach. Some social platforms will have a built-in feature to shorten your links, but if not, Bitly is a nice little tool. Buffer is another platform providing similar social media management services.

Tools 233
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Association Brain Food: 5.19.23

Reid All About it

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring. 1 CAE credit.

San Jose 369
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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. You’ll also want to make them feel included in your social media presence. Address new members’ reasons for joining No two members are alike, so be sure to treat them as such.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. While you can integrate dedicated marketing software, most CRMs come with built-in tools to get the word out to your supporters. Social media integration.

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How to Create an Event Brief

MemberClicks

Examples might include registration numbers, attendee satisfaction, funds raised, or social media impressions. Event Marketing and Promotion Lead: Responsible for developing and executing the marketing strategy, the marketing lead handles promotion across channels such as social media, email, and partnerships.

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Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?”