Event Industry News

DECEMBER 7, 2022

Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. There is, however, something to be said for the older methods – in this case, email marketing. So, Why didn’t it Work for me?

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Email Marketing Strategy Marketing Content 122

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

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Email Marketing Resources Tips Marketing 103

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market.

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Email Marketing Tips Marketing Newsletter 107

Reid All About it

JANUARY 10, 2025

They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Membership marketing. Tony Rossell at Marketing General Inc.

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Case Study Education Strategy Content 252

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Tips for landing in the “right” mailbox?

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Email Marketing Marketing Survey Tips 128

Higher Logic

MARCH 3, 2022

The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform.

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Tips Marketing Email Marketing Strategy 177

Reid All About it

DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.

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Content Strategy Education Revenue 213

Associations Now

APRIL 23, 2020

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Email Marketing Strategy Marketing Communications 105

Reid All About it

FEBRUARY 21, 2025

Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.

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Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

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Email Marketing Marketing Tips Strategy 113

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

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Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Promotions: Tipping the Scales in Your Favor. 5 Secrets of Email Marketing Geniuses.

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San Jose Email Marketing millennials Strategy 369

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

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NJ Email Marketing System Education 258

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

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Email Marketing Marketing Tools Content 88

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

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Technology Strategy Software Tools 179

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Alyssa Ford, Data and Strategy Lead at Tech Impact. Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. Wed 1/10 at 3 p.m.

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Washington Video Social Media DC 285

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. A sophisticated social media strategy. Email marketing software . Need tips on crafting a core purpose statement or engaging a wider audience? Get the Open Garden toolkit now.

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Strategy Technology Email Marketing Social Media 135

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy. Cue the Aretha).

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Communications millennials Tips Software 184

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates. Need inspiration?

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.orgSource

FEBRUARY 4, 2025

Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.

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Technology Member Engagement Tools System 88

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them.

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Certificate System Dallas Recruitment 370

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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Strategy Marketing Tips Email Marketing 98

Email Maven

MAY 21, 2024

One hurdle we hear time and again with association email strategy is, "I just don't have time." " I had a wonderful time talking to Cecilia Sepp of Rogue Tulips Consulting on the Radio Free 501c podcast about strategies for association email marketing. Consider this a mini email strategy course!

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Email Marketing Strategy Marketing Course 52

Reid All About it

MAY 14, 2021

During the last one, they introduced their event safety playbook full of tips and resources. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies.

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Technology Strategy St. Louis Tips 341

Higher Logic

JULY 19, 2018

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Include these 5 tactics in your strategy before hitting send. Well luckily, there is!

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Tips eBook Marketing Newsletter 159

Reid All About it

MAY 7, 2021

Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. More info/register. Must join Fridays@4 for free first.).

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Technology Strategy St. Louis System 370

Reid All About it

FEBRUARY 12, 2021

Delivering Your Hybrid Event: Tips From The Trenches. Email Marketing Workshop. Content Strategy & Your SEO Roadmap. With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before. More info/register. Fri 2/12 at 11 a.m. 1 CAE credit.

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Revenue North Carolina Leadership Technology 370

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. Listen here!

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Email Marketing Marketing Tips Strategy 52

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s dive in!

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Organization LMS Software Social Media 270

Higher Logic

DECEMBER 5, 2019

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Link shorteners will hurt your email delivery.

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Email Marketing Tips Marketing Content 156

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.

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America Strategy Content Social Media 264

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. . |

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LMS Revenue Certificate Content 264

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew.

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Software Strategy Industry Social Media 317

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. She shares tips for fostering a culture of experimentation that balances innovation and reality. He doesn’t think of them as visionary, but some of them are new to me. Professional development.

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LMS Revenue Certificate Content 270

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. The CEO Interview: Tips for Success (Nonprofit Conversations with Cecilia Sepp, CAE ). Member gatherings. 1 CAE credit.

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Revenue Email Marketing Education Review 45

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Survey Strategy Project Education 264

Forj

AUGUST 7, 2017

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.

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Course Tips Marketing Social Media 98