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Upskilling Your Workforce: Preparing for the Future of Associations 

.orgSource

Develop data-driven marketing strategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.

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Leveraging AI for Personalized Member Engagement 

.orgSource

Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

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Reality Check: Why You Need an Online Marketing Strategy

Nonprofit Marketing Guide

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It’s just not true.

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Give Us a Year and We’ll Change How You Work

Nonprofit Marketing Guide

We not only provide best practices and strategies for nonprofit communications, but we also help you establish boundaries with your boss and co-workers, put you in touch with others who are going through the same thing as you, and simply let you know YOU ARE NOT ALONE ! More than just webinars and workshops…. Master Classes.

Class 112
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Mixed Links for Nonprofit Communicators – November 5, 2021

Nonprofit Marketing Guide

TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers. And Sprout Social tells us 3 months into testing our TikTok marketing strategy: Here’s what we learned. The Two Key Players in Any Good Email Marketing Program. Registration for this workshop requires an All-Access Pass.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization.

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Mixed Links for Nonprofit Communicators – August 20, 2021

Nonprofit Marketing Guide

Hubspot has The Ultimate List of Email Marketing Stats for 2021. For more on fundraising, see the Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning. Three- Hour Workshop] Learn how to create an engaging fundraising message and to build a rock-solid editorial calendar around it.