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Upskilling Your Workforce: Preparing for the Future of Associations 

.orgSource

Develop data-driven marketing strategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.

Tools 88
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Leveraging AI for Personalized Member Engagement 

.orgSource

Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Email Marketing Workshop. Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).

Revenue 370
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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.

America 264
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Reality Check: Why You Need an Online Marketing Strategy

Nonprofit Marketing Guide

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. It’s just not true.

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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.

Cleveland 270
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Give Us a Year and We’ll Change How You Work

Nonprofit Marketing Guide

We not only provide best practices and strategies for nonprofit communications, but we also help you establish boundaries with your boss and co-workers, put you in touch with others who are going through the same thing as you, and simply let you know YOU ARE NOT ALONE ! More than just webinars and workshops…. Master Classes.

Class 112