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Email Marketing Benchmarking

Click

Lets start by acknowledging that getting email marketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Peoples inboxes, both work and personal, are full.

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Association Brain Food: 10.11.24

Reid All About it

Host: ASAE Marketing Professionals Advisory Council Speakers: Laura Sparks, Jennifer Ginest, and other special guests from the ASAE Marketing Council *All events are online at Eastern Daylight Time unless otherwise noted. Fri 10/11 at 4 p.m. 2025: Our Year to Thrive! More info/register. . More info/register. More info/register.

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Unlocking Email Marketing Success: Insider Tips for Association Executives

Association Adviser

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

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Podcast: Expert Email Marketing Tips for Associations

Email Maven

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Association Brain Food: 2.21.25

Reid All About it

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Explore the power of authenticity in leadership, and how self-awareness and values-based actions build trust and foster stronger team connections. 1 CAE credit. 1 CAE credit. More info/register.

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Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.