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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 10.11.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Earn one CAE credit for each live session you attend. Good humans.

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The Two Key Players in Any Good Email Marketing Program

Nonprofit Marketing Guide

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship.

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Association Brain Food Weekly: 1.4.19

Reid All About it

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. How can I get the most value out of my video storyteller?

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Nonprofit Email Marketing Trends for 2023: Another Peek at the Data

Nonprofit Marketing Guide

Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Nonprofits still have lots of tactics to try when growing their email lists organically. Agree or disagree?

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Do Associations Need Both Marketing Automation And Email Marketing Software? [Video]

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

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Do Associations Need Both Marketing Automation And Email Marketing Software? [Video] (HS SUPPORT Clone)

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.