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The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your emailmarketing strategy. Accurate and useful personalization in emailmarketing is a must. Forget about mass emails to your entire subscriber list.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. 2025 AWTC Awards Ceremony & Reception (Washington DC) Join us to celebrate AWTC’s Awards winners with a pre-social and post-networking event recognizing women in association technology.
Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC). Location: Washington DC. Organizer: ASAE Greater Washington / National Capital Community. I’ll be happy to feature it as long as it’s not product-centric.
Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media. Zoom and Washington DC). Locations: Zoom and Washington DC. Washington DC Idea Swap).
Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Fri 2/7 at 12:30 p.m.* More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
Generative AI a Year Later (Washington DC) A little over a year ago, we assembled experts to explore the new AI technologies and how they might change our ways of working. Location: Washington DC. More info/register. Host: Cadmium Speaker: Courtney Stanley, Owner, Courtney Stanley Consulting, LLC Wed 12/11 from 9 a.m. 2025 Gear Up!
We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including emailmarketing, member portal, relationship management, online events, and remote working and digital transformation. Host: ASAE Greater Washington / National Capital Community.
Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Locations: Washington DC and online. AMA on Analytics (Washington DC).
A really good list of emailmarketing best practices. Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Locations: Washington DC and online. And a few more quick hits before we get to this week’s list of free webinars: For my speaker friends: how to prepare for a panel.
Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. AMA on Analytics (Association Women Technology Champions – Washington DC). 1 CAE credit.
2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. – Association Analytics Network Meeting (Washington DC). Location: Washington DC. Tue 6/6 at 2 p.m.
Chapter Roundtable in Washington DC. Location: Washington DC. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. – Growing Digital Member Engagement (Washington DC). Location: Washington DC. Election-Year Opportunities for Nonprofits (Washington DC & webinar).
Get a close look at how to use content marketing to support your eLearning programs and what tools are best for promoting participation, engagement and unified learning. – Election & Holiday EmailMarketing Extravaganza. Learn the do’s and don’ts of sending email in Q4 of an election year. 1 CAE credit.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Location: Washington DC. Location: Washington DC. to 1:30 p.m. More info/register. More info/register. . More info/register.
. – Attract New Members with the Influencer Method (Washington DC). Location: Washington DC. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. Lunch provided.
What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Board Relations and Leadership DC Idea Swap (Washington DC). Location: Washington DC. Location: Washington DC. Washington DC).
Learn about emailmarketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Host: ASAE Greater Washington / National Capital Community. 1 CAE credit. Location: Reston VA.
A 2019 Campaign Monitor report reveals the latest emailmarketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent) had been the No.
Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Presenter: Mark Bornstein, vice president, content marketing, ON24. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC). Location: Washington DC.
Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. Taming the Lion: How to Train Your Board (Washington DC Idea Swap). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Location: Washington DC or virtual.
.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. 1 CAE credit.
Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Location: Washington DC. Host: Wild Apricot. Lunch provided.
– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using emailmarketing and marketing automation. Host: ASAE Greater Washington / National Capital Community.
Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information. Host: Wild Apricot. Tue 11/13 at 12 p.m. 1 CAE credit.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Host: Association Xchange Speakers: Kelli C. Which Governance Model is Right for You? to 1:30 p.m. More info/register.
– Corporate Partnerships/Sponsorships Idea Exchange (Washington DC). Location: Washington DC. Make sure your emailmarketing sending environment is optimized so that no member gets left behind. Learn several simple email deliverability tips to help you make the most of your emailmarketing efforts.
Associations Catalyzing Entrepreneurship – online and Washington DC). Locations: online and Washington DC. Presenter: Sean Brooks, Director of the Citizen Clinic, Center for Long-Term Cybersecurity at UC Berkeley. Tue 2/19 at 3 p.m. Does Your Association Business Model Need to be Transformed? More info/register.
4 Outdated Email Practices & How to Modernize your EmailMarketing Program. Learn about four emailmarketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. UST Ed Symposium (Washington DC). Wed 6/15 at 1 p.m. –
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. More info/register for virtual event and for live event in Washington D.C. We’re committed to our community. I’m not giving up on you.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Holiday Roundtable Event (Washington DC). What’s on your holiday wish list this year?
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . More info/register.
Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Tue 4/18 at 12 p.m.
I’m not sure why but the volume of junk emailmarketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”
In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, emailmarketing, stakeholder engagement and social media. Justin is a U.S. senior campaigner for the world’s largest petitioning platform, Change.org. Jason Rezaian. from Iranian custody.
For one, the vehicle-rental firm Reston Limousine, which services the Washington, DC, area, has launched a “Pokébus,” a van or minibus for hire that allows people to ride around the area, hunting creatures from the comfort of a vehicle. The post Friday Buzz: The Dangers of Workplace FOMO appeared first on Associations Now.
” Erik Bush Executive Director Washington County Chamber of Commerce GrowthZone and ChamberMaster user. There’s no question that marketing automation is a hot topic with chambers. Actually, that is how I sold the program to the Board… it is like hiring an additional employee! My board saw the ROI and jumped on it!”
Make the decision, then follow through: Before we even made the call, I started working on an email to our attendees—in MailChimp no less, because I like to use emailmarketing apps to plan weddings—letting them know what was happening. (I
Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Location: online and Washington DC. Organizer: ASAE Greater Washington / National Capital Community. Location: Washington DC.
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