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4 types of ungated content to create to engage your audience

Association Success

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go.

Content 148
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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Signs to Look For : Reliance on Manual Data Entry : Are your staff members still manually inputting data that could be automated?

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Job Opportunity: Content Manager

Event Industry News

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Requirements: ? Minimum experience of two years in the tasks described above, especially in technology, B2B or SaaS companies. ?

Content 129
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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Nonprofit Marketing Guide

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130
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Mixed Links for Nonprofit Marketers

Nonprofit Marketing Guide

Reports/White Papers. M+R just released a new white paper called Pressure vs Persuasion that gives examples of pressure and persuasion tactics, along with a clear, easy-to-follow four-step process to help your organization turn up the pressure and win. Nonprofit Marketing Guide.com Webinars.

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Association Brain Food Weekly: 6.2.17

Reid All About it

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m. Presenter: Vivian Swertinski, strategic services manager, Informz. Tue 6/6 at 2 p.m. –

Raleigh 150
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Email Welcome Series Best Practices

Nonprofit Marketing Guide

Downloadable white paper or ebook. If you want to see examples and learn more about setting up a welcome series like the timing of your series, take our free online course Creating an Email Welcome Series. Include information that will be the most helpful to them. Don’t make it all about you and your mission statement.

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