A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 52

Strategy Marketing Social Media Analysis 52

Event Industry News

OCTOBER 8, 2021

The same platform that major football stadiums and music festivals use to make their events safe and successful has been adapted for event organisers to plan markets and other festive holiday events; Plan every detail right down to the inflatable Santas. Try it now.

Tools 133

Tools Marketing Event Planning Cost 133

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Event Industry News

APRIL 17, 2019

Event Integrity is launching their Beta marketplace with a lead opportunity program and community in the Colorado market. Industry leaders help create educational content for the online community. This multi-sided approach is addressing many of the industry’s inefficiencies.

Industry 98

Industry Denver Colorado Certificate 98

NXUnite

MARCH 19, 2025

Feel free to get creative and customize these events to your businesss unique needs and industry. Add extra value to boost event engagement. Youre probably already familiar with the event planning process, from establishing a budget to choosing an event venue to purchasing decorations and hiring vendors.

Tips 130

Tips Recruitment Recruiting Maine 130

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology Strategy St. Louis System 370

AssociationChat

OCTOBER 26, 2020

As a result, the meetings and events industries are having to adapt. There’s still demand to do things, but how can events be organized safely? How COVID-19 impacted events. When the UK Government announced we’d be going into lockdown on the 23rd March 2020, all events were cancelled or moved online.

Event Planning 72

Event Planning Examples Conference Industry 72

Event Industry News

NOVEMBER 26, 2024

As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.

Event Planning 64

Event Planning Conference Industry Products 64

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Host: Event Garde. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Location: Washington DC. 1 CAE credit.

LMS 252

LMS Utah DC Indiana 252

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. billion by 2028.

Event Planning 59

Event Planning Tips Conference Software 59

Reid All About it

JUNE 26, 2020

The Events Industry Council has convened a COVID-19 Business Recovery Task Force to quickly aggregate accepted practices and provide a framework for meeting in-person again safely. The first will address the immediate need for guidance on accepted practices and work already underway to restart the industry. 1 CAE credit.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy Conference eBook 259

EventMobi: Association Events

JUNE 19, 2024

Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. Plus, it will be a ton of fun!

Strategy 257

Strategy Tips Boston Social Media 257

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. Making Video for Virtual Events.

Video 221

Video Conference Revenue Content 221

Event Industry News

FEBRUARY 10, 2025

Our team planned a big corporate conference at a beautiful event venue a few years ago. The event’s production was flawless, the energy on the floor was electric, and attendees were delighted. As the crowds began to disperse, we started our victory lap around the venue.

Event Planning 71

Event Planning Process Products Conference 71

Event Industry News

DECEMBER 18, 2024

Lime Venue Portfolio is set to unveil the second installment of its ESG (Environmental, Social, and Governance) Event Planning Guide series. The guides, released over 12 months, address each element of ESG, offering practical frameworks for member venues and event organisers.

Event Planning 59

Event Planning Products Industry Marketing 59

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Open Space event design.

Revenue 281

Revenue Education Innovation Tools 281

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Why Do Your Members Need Your Association?

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. They explain how associations can address these issues and meet the changing needs of industry professionals. Workplace challenges. Trends survey. that are essential to your association’s success.

Video 213

Video Content Revenue Strategy 213

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Some quick hits before we get to the list of next week’s webinars: Eight industries being disrupted by Elon Musk and his companies. ( Make Your Marketing Technology Resolutions for 2018. Keep learning! Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 As you begin putting together your events, you’ll want to create a robust plan so your future conferences and events are efficient and engaging for attendees, no matter what is thrown your way. billion by 2028.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CMP credit.

Strategy 281

Strategy Video Technology Education 281

CMA Solutions

OCTOBER 6, 2023

Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).

NJ 52

NJ Industry Marketing New Jersey 52

Event Industry News

MAY 23, 2019

” Kahshanna Evans warns against “Generalizing data or creating marketing suicide by over-comparing competitors who have succeeded in being industry leaders.” Avoid generalizing data or creating marketing suicide by over-comparing competitors who have succeeded in being industry leaders.

Event Planning 80

Event Planning Technology millennials Tools 80

Event Industry News

FEBRUARY 14, 2025

The events industry is poised for transformation, driven by artificial intelligence (AI) innovations that are reshaping event planning, attendee engagement, and operational efficiency. This comprehensive report, in partnership […]

Report 64

Report Industry Event Planning Innovation 64

Reid All About it

AUGUST 11, 2023

I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. But there’s no replacement for conferences. Leadership pipeline.

Chicago 195

Chicago Certificate Education Marketing 195

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Host: American Marketing Association. ASAE research on change. More info/register.

Content 39

Content Tips Strategy Marketing 39

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Learning business. Newsletters.

Chicago 201

Chicago Mooc Education Newsletter 201