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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. 8: Innovate. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Tony Rossell, Marketing General, Inc. ).

Recruitment 329

Recruitment Recruiting Project Technology 329

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. Connect with fellow event professionals from across the globe.

Strategy 281

Strategy Video Technology Education 281

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Problem-solve strategic career planning pitfalls.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy Conference eBook 259

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MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing.

LMS 252

LMS Utah DC Indiana 252

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

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AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Workplace challenges. I’m happy to feature it as long as it’s not too product-centric.

Video 213

Video Content Revenue Strategy 213

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FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. Presenters: Jack Scafide and Kelly Dalisa, Account Executives, CORT Events.

Content 39

Content Tips Strategy Marketing 39

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. After completing a few writing jobs, I have room for more client work in my schedule. More info/register. 1 CMP credit.

Certificate 291

Certificate Price Tools Member Engagement 291

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity.

Tools 281

Tools Strategy Revenue Education 281

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Fri 4/14 at 10 a.m. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. More info/register. 1 CAE credit.

Education 195

Education Tools Chicago Technology 195

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JUNE 26, 2020

Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Learn best practices and innovative ideas on how to maximize your sponsorship dollars to deliver an amazing event, whether it be in-person or digital.

Montana 370

Montana Conference Content Education 370

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. .

Revenue 195

Revenue Virginia Content Technology 195

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AUGUST 4, 2023

The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Quick hits Five things to do to heat up your content marketing game during the summer lull. Online experiences. basil and lots of butter.

Atlanta 195

Atlanta Revenue Price Denver 195

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, if event planning becomes overwhelming or inconsistent, members may disengage.

How To 52

How To Analysis Social Media Member Engagement 52

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NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Event Industry News

MAY 23, 2019

” Kahshanna Evans warns against “Generalizing data or creating marketing suicide by over-comparing competitors who have succeeded in being industry leaders.” assessment of the event goals in order to aim for the sweet spot which should, ultimately, focus on guests, brand, and partners. I do not trust it.

Event Planning 80

Event Planning Technology millennials Tools 80

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APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Hosts: Billhighway and Mariner Management & Marketing.

DC 170

DC Washington Chicago Member Engagement 170

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FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 275

Certificate Denver South Carolina Strategy 275

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

Metro 195

Metro Strategy Technology Resources 195

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MARCH 16, 2018

Own Post-Event Planning! How to Hit the Ground Running After Your Event. Learn how you can recover from the toll of your event, what you do on your first day back in the office, how to analyze your event and then use that to start the next planning process. Lunch provided. 1 CAE credit. More info/register.

eBook 46

eBook DC Social Media Case Study 46

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MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 233

Revenue Chicago Leadership Education 233

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MAY 26, 2023

Research says alone time could yield more innovation. Callum Borchers, Wall Street Journal ) Meet context switching, the number one productivity killer in the workplace, and find out how to overcome it (Danielle Ezell, TechSmith ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register.

Education 195

Education Technology Leadership System 195

Event Industry News

OCTOBER 13, 2023

This collaboration marks an exciting development in the realm of event liability insurance for the production and event booking space. Embedded within the Giggster platform, Pattern’s innovative insurance offering […]

Event Planning 59

Event Planning Products Innovation Industry 59

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

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OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Beyond Networking: Event-Planning Reimagined. Maybe It’s Your Marketing. Host: Guru Events.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Caputo, J.D. 1 CAE credit. More info/register. More info/register.

Chicago 195

Chicago Certificate Education Marketing 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. No plan, no progress. Learning business. Membership tiers.

Chicago 201

Chicago Mooc Education Newsletter 201

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Education Chicago System 195

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APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning.

Revenue 207

Revenue Chicago Content Leadership 207