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Whenever association consultant Elizabeth Engel releases a whitepaper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.
Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Virtual eventplanning template.
A digital marketing group might host workshops on search engine optimization (SEO) trends. Diversifying your approachwhether through online courses, whitepapers or conferenceskeeps members engaged and ensures long-term loyalty. For example, a project management association could offer an Agile certification.
These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.
As Anna Caraveli , managing partner at The Demand Networks, and Elizabeth Weaver Engel , CAE, the CEO and chief strategist at Spark Consulting, note in a post on MemberClicks’ blog , chances are, you weren’t earnestly engaged because you were lured in by a marketing proposal.
Mobile apps have the potential to change the industry's bad environmental rep by eliminating waste and informing better planning and management decisions — both before guests arrive and while they're enjoying your event. What Is Green EventPlanning? Eventmarketing and promotion. Meeting and event venues.
Associations are usually governed through a board or an elected team to help oversee and handle all of the eventplanning, registration processes, and member details. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses.
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