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Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. The key to achieving this objective is having an effective eventmarketingstrategy. What is an EventMarketingStrategy?
The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. Online learning strategy. Content marketingstrategy. Host: Ed Rigsbee *All events are online at Eastern Standard Time unless otherwise noted.
Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. Funny enough, one of the most important steps in the event lifecycle is often one of the most overlooked. Keep in mind that not even the best events can succeed without strong attendance. Optimize Your Content.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. AI tool for events. Sponsorships. Good humans.
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. However, behind every successful event lies a well-thought-out marketingstrategy.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Membership marketing. Tony Rossell at Marketing General Inc. Read, dammit. Career centers.
When was the last time your association evaluated its pricing strategy? Continue reading to discover how to conduct routine pricing reviews at your association, create a pricing committee, and successfully leverage a pricing strategy at your organization. If youre unsure, or if the answer isnt recently, nows the time to reevaluate.
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Friedrich Nietzsche Social events. Do your members want more social events? Heres a problem your association can solve. Anti-social behavior.
The weekly list of free educational events and resources for the association community The more that you read, the more things you will know. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Online learning strategy. Membership strategy. The more that you learn, the more places you’ll go.
The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. Host: Momentive Software *All events are online at Eastern Standard Time unless otherwise noted.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Well, location matters when it comes to event engagement as well.
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.
The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters.
The weekly list of free educational events and resources for the association community Awards program. Impexium dives deep into proven strategies for membership renewals. Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before its scheduled. 1 CAE credit.
The weekly list of free educational events and resources for the association community Looking forward. Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before its scheduled. Im happy to feature it as long as its not product-centric. Fri 3/7 at 12 p.m.*
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Mobile engagement strategy. Content marketing. Samuel Johnson AWTC awards. Coincidence?
The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Skills training.
To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. Whether you want to boost sales or improve employee retention , events present a valuable opportunity for small businesses that want a concentrated burst to their results. Educational events.
The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your eventmarketingstrategy.
As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. Your event can be one of the things that meets that need. Put on a Great Virtual Conference with These 6 Strategies.
This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. Strategies that work with Millennials, Gen Xers, and Baby Boomers simply won’t be compelling for Generation Z. Who is your event for? You can also make sure your events look good.
We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Virtual event sponsors and exhibitors.
This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.
Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!
The weekly list of free educational events and resources for the association community…. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Here are the educational events scheduled for next week. Virtual volunteer fatigue.
The weekly list of free educational events and resources for the association community…. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits.
Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. Consultants can provide the focused work and expertise needed to strengthen your strategy. Your association is no different.
During this Coronavirus crisis, many planned conferences are being transformed into virtual events. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events?
The weekly list of free educational events and resources for the association community…. MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Hybrid events. I can’t imagine any benefit to simultaneous digital and in-person events.
"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. of eventmarketers say that virtual engagement tools will play a big role in their eventstrategies for 2021.
The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Here are the educational events scheduled for next week.
The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.
The weekly list of free educational events and resources for the association community…. 14 fun and creative webinar and event formats—you might find a new idea here. Here are the educational events scheduled for next week. EST – WEC Grapevine: How We Did It – Digital EventStrategy & Considerations.
The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Event experience. Chapters in the virtual era.
The Events page on your association’s website is a critical action page. This is where your members see what’s coming up on your calendar and register to attend an event, whether that’s a networking event, conference, or informal get-together. The visual look of the Events page sets the tone for the event.
The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Here are the educational events scheduled for next week. The future of work.
Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s Event planners did it. Virtual event sponsorships. Virtual event tips. Here are the educational events scheduled for next week.
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.
During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? An event community can help you create that sense of connection and engagement that you miss by not being in person. Engagement helps you accomplish your larger goals for the virtual event.
The weekly list of free educational events and resources for the association community…. Chapter events. Billhighway talked to Aaron Wolowiec, CAE, CMP, of Event Garde about his outlook for chapter events this year and what chapters should consider before deciding to return to in-person events. Fri 3/19 at 12 p.m.
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