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Last week 30 membership professionals gathered to hear about memberresearch and what it can do for an organisation. I organised the event on behalf of MemberWise , a free resource for those working in the membership field. It was a really buzy night. You can see the presentations here.
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Member workplace challenges. Samuel Johnson AWTC awards. Do you use all the data you collect?
Most of the memberresearch I do is core memberresearch, but I have had the chance to conduct a good body of exhibitor/sponsor memberresearch over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”
The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ). 1 CMP credit.
The weekly list of free educational events and resources for the association community… Membership reset. AI and events. eShow describes the impact of AI on events and the challenges you must address when using AI. Host: Carrie McIntyre, principal, Navigate *All events are online at Eastern Daylight Time unless otherwise noted.
That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based memberresearch. The moment new members understand the value of the association is the association’s value trigger point.”
It never ceases to amaze me how easily association executives and boards dismiss the need for conducting memberresearch, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.
The weekly list of free educational events and resources for the association community… Association podcasts. You’re more likely to attract and keep members with either a combination or tiered membership structure. Dave Coriale of DelCor and the Reboot IT podcast started a Linked group, Society of Association Podcasters. 1 CAE credit.
Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We This opened up a whole new reality for event planners. They could create a bespoke event registration tech deck, a built-to-order solution to meet their event’s precise needs.”.
For example, when they purchase an item online, offer them a coupon code for a special discount on another related items, such as branded merchandise, or a discount on an upcoming continuing education event. TECH TIP: Nimble AMS makes it easy to offer special offers to your members. The same goes for your members.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. By the end, they guarantee you’ll be more comfortable on camera and better equipped to collect content from your members. Workplace challenges. Attendee connections. I won’t share or sell your email address.
The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.
There is a mountain of data languishing unanalyzed, from the attendee chat record at virtual conferences to the member contributions to online communities to even the video from chapter meetings. No longer are events, communities, and meetings just benefits. They are powerful ways to get insights into our members’ world.
The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. Training programs. Email Address: Subscribe.
This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members. They also recorded the London session , so any members that could not attend any of the events in person could hear the presentations and see the slides.
While planning a membership summit for city and area Florida realtors associations, the event host found my session on FSAE’s program and asked me to give the presentation to their association professionals. Networking is one of the top values we provide our members. The more folks I meet, and help, the better all this works.
To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: MemberResearch. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. Narrative.
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.
Depending on the opportunities your association offers, try to look for membership solutions that can integrate with or also have event management capabilities. Here are some of the top features your own solution should have: Member database. Make sure to actively track engagement (like event attendance, online activity, etc.)
I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to memberresearch.
To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.
In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. Better yet, these conversations may sometimes unearth many little solutions for a big problem vexing the profession, industry, or field and with a little amplification, can help other members who are struggling too.
Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, memberresearcher Amanda Kaiser outlines how broken processes can inhibit engagement. One way to immerse attendees in your meetings: augmented reality. Is it time for a process audit?
Slow data is the data we accumulate after talking to members at event after event after event, by job shadowing or in member phone interviews. Like fast food, fast data is superficial, it tells us what is happening but not why it is happening. Slow data is different.
One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. We can’t be sure that members will love a new product or assume they won’t like the topic of an article or will register for a new event. Sometimes it can be helpful to question what we think we know.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for memberresearch and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even memberresearch. For example, do your events tend to attract federal employees ? But yeah for event-cancellation insurance.). “Attendance isn’t as projected.”
Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.
From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. Event Management. What is an AMS platform?
They’re a group large enough to have a wealth of institutional knowledge, involved enough in the day to day to give good counsel, and present enough that they can work quickly when events require it. Appointing an Executive Committee The board of directors will appoint the members of the executive committee.
Event pro Diane Schroder details the problem on Meetings Done Right. The post Daily Buzz: A Better Strategy for MemberResearch appeared first on Associations Now. Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful.
The following solutions and tools will help you better understand member data and roll out personalized engagement opportunities: Association management software (AMS): Your AMS primarily oversees everyday operations, plans events, and deploys communications. a member renews their membership and receives a thank-you email).
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