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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. I organised the event on behalf of MemberWise , a free resource for those working in the membership field. It was a really buzy night. You can see the presentations here.

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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Association Brain Food: 11.1.24

Reid All About it

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Conference/event evaluations. Do you use the same event evaluation questions year and year? Member workplace challenges. Samuel Johnson AWTC awards. Do you use all the data you collect?

Revenue 258
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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. It’s frustrating to have member and event attendee data spread out across the organization in different databases. James Green, Quartz ). 1 CMP credit.

Tucson 262
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Association Brain Food: 6.21.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership reset. AI and events. eShow describes the impact of AI on events and the challenges you must address when using AI. Host: Carrie McIntyre, principal, Navigate *All events are online at Eastern Daylight Time unless otherwise noted.

Arlington 264
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. The moment new members understand the value of the association is the association’s value trigger point.”