Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

Email Marketing 283

Email Marketing Marketing Software Content 283

Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy.

Arlington 258

Arlington Revenue Education Social Media 258

Reid All About it

OCTOBER 25, 2024

Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Small-staff membership marketing. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Spooky sponsorships.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Why do content strategies fail —and what can you do about it?

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 17, 2025

Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.

Education 264

Education Content Tools Strategy 264

Association Analytics

DECEMBER 9, 2024

This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. For example, birth year is more valuable than age, and job function may be more useful than exact titles. The goal isn’t to find data that confirms your beliefs but to test assumptions systematically.

Tips 169

Tips Tools Project Survey 169

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Sequence Consulting

NOVEMBER 26, 2024

We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more.

Strategy 72

Strategy How To Guidelines Software 72

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. For example, they’ll be able to make a difference in their industry, connect with other professionals, and develop new skills. You’re in luck!

Strategy 257

Strategy Tips Boston Social Media 257

Sequence Consulting

DECEMBER 15, 2024

Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Seek out an expert.

Strategy 72

Strategy How To Guidelines Software 72

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. For example, you might enroll managers in training courses that cover topics such as delegation and change management.

Learning Management System 130

Learning Management System System LMS Course 130

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.

How To 403

How To Process Tools Software 403

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Member Engagement Tools 287

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

My Seat at the Bar

JANUARY 6, 2025

Later, I had the opportunity to consider how her innate skill translated into our association strategy environment. Consider some of the following questions and their relevance to strategy if you are Santa. The more a person lives in the core market, the more you design specifically for their needs. Because, of course, I did.

Strategy 130

Strategy Chicago Miami DC 130

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Washington 285

Washington Video Social Media DC 285

NXUnite

MAY 14, 2024

When your goals are focused on the future, you need sustainable fundraising strategies that help you consistently progress toward these objectives. Responsibilities may include preparing fundraising and marketing materials, securing a venue for your fundraising event, or securing sponsors. Create a fundraising plan. Delegate tasks.

Strategy 130

Strategy Revenue Examples Cost 130

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year.

Revenue 315

Revenue Strategy Tools Examples 315

EventMobi: Association Events

AUGUST 11, 2023

We’ll show you 11 examples of the best association websites, plus a look at high quality association event websites! We have a couple great examples of event websites below!) Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Looking for inspiration?

Examples 130

Examples Directory Software Video 130

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Nimble AMS

DECEMBER 2, 2024

For example, #YourAssociationNameGivingTuesday or #GivingTuesdayEducators. Deciding on a social media strategy before the event will help you appropriately prime your member donors for your fundraising campaign. Read our free infographic to help you take your fundraising strategy to the next level! Download now

Social Media 101

Social Media Tips United States Technology 101

CMA Solutions

FEBRUARY 25, 2025

In todays competitive marketplace, businesses often cast a wide marketing net to capture a large customer base. This localized strategy also enables greater hands-on involvement, including the opportunity for in-person strategy sessions. Localized outreach is key to the 30-Mile Loyalty Strategy.

Strategy 45

Strategy New Jersey Discount Marketing 45

Nimble AMS

DECEMBER 18, 2024

When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.

Discount 103

Discount Price Revenue Tips 103

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Press Release Content 270

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

Technology 341

Technology Strategy St. Louis Tips 341

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. – Event Marketing Strategies for Virtual and Hybrid Events. Virtual event tips.

Montana 362

Montana Revenue Case Study Innovation 362

MemberClicks

JANUARY 22, 2025

Two common strategies for collaboration are partnerships and sponsorships. Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience.

Organization 100

Organization Resources Project Examples 100