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Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. An AI tool cant replicate that. 1 CAE credit.
Key Questions to Ask Before Implementing AI: A rapidly growing number of AI tools exist to help associations streamline their work, but its essential to choose ones that align with your needs. Some tools summarize, analyze, and assist with writing tasks, but data privacy must be considered. What is the tools origin story?
This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. How community helps: Appeal to the next generation of members with a modern community experience.
Heres the breakdown of how members use AI based on their generational cohort: 65% of Generation Z use AI at least weekly or more 57% of Millennials use AI at least weekly or more 49% of Generation X use AI at least weekly or more 28% of Boomers use AI at least weekly or more 2. Your members are looking for 24/7 support from your organization.
Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Learn how to make the most of these emerging tools. Know what youre up against. Association SEO course. Product development.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data.
Learning Solutions Advisor, and Dr. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. CAE credit. More info/register. 1 CAE credit. 1 CAE credit.
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. Picture sending your customers and members to your “Ideas Portal” within your community, where they can share their suggestions. Interested in learning more?
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Multiple associations have made the decision to move their communities from members-only to open to any industry professional.
Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?
While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. However, depending on your associations specific goals, ChatGPT is only one of many AI tools you may need. Improve accessibility.
From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Here’s just one example: Using community data to create relevant programming.
It’s time to deliver the experiencemembers have come to expect. Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Collect and use member data. Take the next step.
You might find that you need a new tech tool or a bigger investment in marketing to deliver a more personalized memberexperience. Or, i f you’re hearing members ask for more relevant content, maybe you need to invest in a marketing automation tool that you can use to personalize and target the communications the y receive.
Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. This is key to providing an excellent memberexperience. How marketing automation uses data to create a great memberexperience.
Many membership departments are shifting their focus to member loyalty and retention, starting with onboarding. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Draw new members into conversations with seasoned members in their online community.
Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. These tools are powerful ways to share the difference you’re making in the world. Tue 5/7 at 1 p.m.
They save time and when done well, can truly enhance the memberexperience. We’ll walk through programming text-based and video-based chatbots using tools like Zapier, Soul Machines, Tidio, and more. 1 CAE credit. . – Not-So-Everyday AI: All About Chatbots Chatbots are all the rage – and for good reason.
For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● Eliminate any tools or subscriptions you aren’t using to save money.
For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more. Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. Scalable, ensuring it doesnt have restrictive caps on the number of members or staff accounts you can have.
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
There is no one-size-fits-all package of tools on the road to success. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals. From there….
It’s normal, which makes it an unconscious expectation for your members. How to Personalize the Online MemberExperience. You’re probably not going to greet members with a city-specific weather forecast, but you can use online activity data and transactional information to customize their experiences.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
A recent study on member engagement by Community Brands shows that members place increasing value on having ways to connect and learn year-round. Providing an online community is an ideal way to deliver a great memberexperience and keep members involved every day.
Its an example of what happens when a brand fails to innovateit gets stuck in the past, servicing a shrinking audience. Associations Face Similar Risks Just like AOL, associations are at risk of becoming obsolete if they dont keep up with digital transformation and shifting member expectations.
The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. . 1 CMP credit. More info/register.
Integration Providing professional development for your members doesn’t stop at online learning courses. Be sure to choose online learning software that integrates with other systems, including association management software (AMS), e-commerce, and career center solutions so you can create a more unified learner experience.
MTI chose community as a tool for digital transformation, and has achieved the following successes with less than 4 full-time staff members: 50% decrease in transactional requests due to community. 97% member retention rate. 97% member retention rate. That’s where the value of communities came in. How do they do it?
For example, I could set up a rule that says, “ If Susie didn’t attend the webinar she registered for, then I will program an email to go to her with the recording.”. AI is a tool that can enhance marketing automation’s ability to do that. Incredible’s behavior. The marketer creates the rules controlling the automation.
When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Start with what tools, data, resources, and time you have now.
There’s no need for your staff to spend time manually performing functions that can be easily be automated with a comprehensive association management software (AMS) solution or with certain association management tools. Give your members the power to take control of their association experience with this interactive online member directory.
What Functionality Do You Need in This Tool? Make a list of essential functionality that other tools will not provide. If your community already does a great job engaging members , do you really need that functionality in your new AMS? Keep that in mind when choosing tools for a large or less tech-savvy team.
Recognizing and Rewarding Members Recognition strengthens loyalty by making individuals feel like valued members of your associations community. For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged.
They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. Course Creation Tools. Choosing the Best LMS Software.
Association Management Software (AMS) is the go-to software tool for membership management and is incredibly valuable. But for those focusing on memberexperience, engagement, and growth, it isn’t the best option. Associations that are tied to government bodies, such as state treasurer associations, are good examples.
In this exciting Nimble AMS presentation, Ryan Stark, Senior Business Analyst, and Jeff Golembiewski, VP of Business Solutions & Partnerships, discussed the importance of empowering association member engagement with proven strategies and technology. The same goes for a member who is actively volunteering at your association.
As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space. The right tools and strategies can increase overall member satisfaction and encourage them to renew. .
For example, one of your association chapters may be much more active than others, generating more volunteers and making more progress toward your goals than the others. Other association software may also allow you to segment larger data sets based on your groups using specific filtering or reporting tools.
This tool creates follow-up opportunities that have never been possible before. If you’re not using this tool, you’re missing out on an incredibly powerful data input that could help you act more intelligently, as you learn your audiences’ preferences. Scoring Tools. Retargeting. Social media integration.
When done right, it’s a powerful tool that drives both business and learning outcomes.” Through strategies, AI, real-world examples, interactive discussions, and actionable takeaways, you’ll develop the skills to survive disruption and thrive in the digital age. Do You Trust Your Member Data? Microlearning. 1 CAE credit.
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