Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76

Florida Recruitment Recruiting Member Research 76

Reid All About it

JUNE 21, 2024

They also suggest next steps, based on client and for-profit research, for delivering your membership promise, for example, infusing community and connection in everything you do. You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. Which vibe does your association give off?

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. . Workplace challenges. More info/register.

NJ 258

NJ Email Marketing System Education 258

Associations Now

AUGUST 28, 2023

Associations that reported one-year membership growth were more likely to use the following strategies compared to groups that reported decreases: compelling “What’s In It For Me” messaging (58 percent), tailoring messaging based on member or market segment (48 percent), and conducting member research to understand prospect needs (43 percent).

Report 98

Report Recruiting Recruitment Innovation 98

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

OCTOBER 25, 2018

Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions.

Examples 84

Examples Process Member Research Strategy 84

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

SEPTEMBER 9, 2021

When members have conversations that solve problems, it’s a pity to keep that knowledge locked away in a breakout group. For example, the data from breakout group conversations can offer an association insight about what members want and need.

Conference 78

Conference Report Examples Process 78

Associations Now

AUGUST 27, 2018

For example, rather than “Nice to meet you!” On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. say, “Nice to see you!” This small change removes any presumption that you and your counterpart might have already met. Is it time for a process audit?

Social Media 52

Social Media Recruitment Recruiting Member Research 52

SCD Group

MAY 6, 2014

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. This association is just one of many examples why five of us are leading a session at the 2014 ASAE Annual Meeting titled, “Why Boards Fail and How to Fix Them.” They don’t know what all we do.

Case Study 40

Case Study Member Research Newsletter Leadership 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. And sadly a decade later, there are so many examples of associations failing at this. Gotta love these people for their thoroughness and transparency!

Leadership 63

Leadership Survey Resources Examples 63

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Sequence Consulting

SEPTEMBER 8, 2022

However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. Consider a real-life example where a client only increased dues once (by 6%) over 17 years.

Revenue 72

Revenue Strategy Price Analysis 72

Smooth The Path

JANUARY 17, 2016

We get so focused on our question we forget about the broader context in which members are making decisions. Like my example the background is complex and muddy. It is hard for our members to be objective, especially when they are make a snap decision to select what seems like the right answer at the time.

Survey 60

Survey Software Project System 60

Guilt by Association

AUGUST 17, 2010

Early adopters followed their example, and soon, the growth from seed concept to mainstream was amazingly rapid – three or four years, depending on how you count. Our members are playing all over the digital landscape. Your member research should tell you where to focus. Prioritize and focus. Measure, measure, measure.

Strategy 40

Strategy Communications Marketing Chicago 40

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. For example, do your events tend to attract federal employees ? “Attendance isn’t as projected.” What other options do you have to promote attendance?

Boston 40

Boston Project Social Media Member Research 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. And sadly a decade later, there are so many examples of associations failing at this. Gotta love these people for their thoroughness and transparency!

Leadership 40

Leadership Survey Resources Examples 40

Association Adviser

SEPTEMBER 19, 2016

Our role is to help members anticipate what’s coming down the road before its right in front of them and to tell the rest of the world the critical role CPAs are playing as business drivers in our state. AA : Do you have any examples? AA : What’s the best way to figure out what members need?

Ohio 60

Ohio Innovation millennials Resources 60

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.

Video 40

Video Cost Content Communications 40

Fonteva

AUGUST 15, 2019

Let’s give a common example. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research. Like platforms, today’s smartphones have their own operating systems and core sets of built-in functions.

Association Software 40

Association Software Software Tools Association Management 40

Sequence Consulting

JANUARY 14, 2025

Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value. For example, provide a calendar of upcoming events, educational courses, webinars, or other engagement opportunities they wont want to miss.

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72