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PCMA strengthens executive leadership team

Event Industry News

MacMillan, currently CEO of Visit DFW, a consumer content marketing venture for tourism stakeholders in the Dallas-Fort Worth area, will be responsible for PCMA’s global brand development and marketing strategies. . His past leadership roles include CEO of Meeting Professionals International and of Tourism Toronto.

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Association Brain Food Weekly: 6.14.19

Reid All About it

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Host: Dallas-Fort Worth Association Executives (DFWAE). Wed 6/19 at 2 p.m.

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TSAE Rallies to Hold First Meeting in Houston After Hurricane Harvey

Association Adviser

After learning that downtown Houston was essentially untouched by the storm and with encouraging feedback from those on the group in Houston, association staff and board leadership made the decision almost immediately to keep the event on as scheduled. “We TSAE leadership was available, approachable and engaged. About The Author.

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Leading People Through Change: An Essential for Success

Association Adviser

Change Leadership. . This requires leadership. . Change leadership is critical to helping people navigate change. This article originally appeared in the September/October 2016 issue of Association Leadership. Concentrate on keeping people engaged, apprised, and focused on the purpose and goals.