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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Included dynamic text, based on country, to include different messaging on how the ASHRAE handbook would be delivered.

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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

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Branding Your Org in Social Media - Tips from #09NTC

Nonprofit Marketing Guide

Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. Tags: Nonprofit Communications Nonprofit Marketing Strategy Social Networking 09NTC branding facebook. Need more on nonprofit branding?

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Mixed Links for Nonprofit Communicators – May 7, 2021

Nonprofit Marketing Guide

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have insights into Instagram’s algorithm, unethical social media practices, QR code tips and more. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions.

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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

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Top Tips From 2018 Membership Hacks

Associations Now

I love how the Transportation Marketing and Sales Association tapped into members’ competitive juices, challenging them to recruit during a month-long March Madness membership drive , and how the National Business Aviation Association mimicked retailers’ holiday-shopping kickoff with this Black Friday deal. Savvier member recruitment.

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Promote Your Community at Events

Higher Logic

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Conference handbook, posters, slide decks, coasters, napkins—whatever you can get your hands on.

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