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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Highlights. Removed three membership grades when members become honorary, presidential, or lifetime.

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Branding Your Org in Social Media - Tips from #09NTC

Nonprofit Marketing Guide

Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. There were so many different pages that it was actually hard for users to find what they were seeking. Need more on nonprofit branding?

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A Simple Approach to Social Media Policy

Delcor

If your organization is using social media or just starting to get serious about its management of social media, you should spend some time developing a social media policy as part of your. Procedure for setting up an official social media account. overall digital governance plan.

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Should Volunteers Groups Have Separate Social Media Accounts?

Associations Now

The premise of the discussion: Social media is generally thought of as the domain of the association, so what happens when its volunteer groups say they’d like to set up a Twitter account with the association and group name? Associations can draw inspiration for advice to give members from rules they have about employee social media.

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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word-of-mouth is different than social media. It encompasses a variety of sub-categories so it can include social media, but overall, it’s about human interaction. Get the Handbook>> See Also: Why Member Exit Surveys are a Must. Be careful about confusing the two. WOMM happens everywhere. >> HOW.

Marketing 121
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Mixed Links for Nonprofit Communicators – May 7, 2021

Nonprofit Marketing Guide

This week we have insights into Instagram’s algorithm, unethical social media practices, QR code tips and more. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. Find out How to Create a Volunteer Handbook Your Volunteers Will Use.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

Mobile Handbook: It can serve as a handbook with all the details about the association which the members can refer to at any time. Mobile app can act as an internal social media channel for your association where the members can communicate and network. Boost year-round membership via mobile apps.