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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Highlights. Removed three membership grades when members become honorary, presidential, or lifetime.

Michigan 190
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A Simple Approach to Social Media Policy

Delcor

If your organization is using social media or just starting to get serious about its management of social media, you should spend some time developing a social media policy as part of your. Procedure for setting up an official social media account. overall digital governance plan.

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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word-of-mouth is different than social media. It encompasses a variety of sub-categories so it can include social media, but overall, it’s about human interaction. Get the Handbook>> See Also: Why Member Exit Surveys are a Must. Be careful about confusing the two. WOMM happens everywhere. >> HOW.

Marketing 121
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Should Volunteers Groups Have Separate Social Media Accounts?

Associations Now

The premise of the discussion: Social media is generally thought of as the domain of the association, so what happens when its volunteer groups say they’d like to set up a Twitter account with the association and group name? Associations can draw inspiration for advice to give members from rules they have about employee social media.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

Mobile Handbook: It can serve as a handbook with all the details about the association which the members can refer to at any time. Mobile app can act as an internal social media channel for your association where the members can communicate and network. Boost year-round membership via mobile apps.

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Top benefits for association leaders to connect with their volunteer members

Nimble AMS

According to the Michigan 4-H Recognition Handbook , when volunteers are acknowledged, it gives them a chance for reflection, self-assessment, and a boost in self-esteem and motivation. Why association leadership should make face time with volunteers. At some level, all volunteers desire to be recognized for their efforts.

Handbook 129
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Social Media Roundup: You Are What You Tweet

Associations Now

Another cautionary tale for association pros deeply involved with social media, regardless of whether the context is personal or professional. Plus: A police department takes to social like a duck to water. The possibilities of social media are endless, both for associations and for employees using these tools.