Houston Social Media Strategy 
Association Adviser
SEPTEMBER 27, 2017
For TSAE, holding its annual conference in Houston after Harvey was a way to show support and solidarity with their members and friends in the area. However, the message from Visit Houston and other city hospitality leaders throughout the three days was clear: Houston is back in business and stronger than ever.
Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.
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Associations Now
DECEMBER 6, 2016
The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. Saints50 pic.twitter.com/uJTaRWaV15.
SCD Group
MAY 20, 2012
by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” Issue 2: Should your association have a social media policy? 8 Reasons Social Media Policies Backfire by Heather Bussing. Social Media Policies: Dos and Donts by Jeffrey A.
Nonprofit Marketing Guide
SEPTEMBER 1, 2016
When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. After all, The Chronicle of Philanthropy does not have the same focus as The Houston Chronicle. Are you using social media or mobile technology in a new way?
Idea Architects
NOVEMBER 8, 2011
At the California and Nevada Credit Union Leagues Annual Meeting , Charlene Li reminded participants that social media is about relationships. When we get sloppy with words like strategy, vision, mission, diversity, and many others, we do a real disservice to the deep meaning and full potential they represent. Blog Archive.
Associations Now
SEPTEMBER 29, 2015
For Dropbox and Slack, it’s literally their business strategy. Interesting strategy.). Before Slack, Yammer was probably the best example of a productivity platform that brought the ins and outs of social media to the office. Slack is a chicken that’s laying eggs all over the place.
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