Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results.

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YourMembership

SEPTEMBER 18, 2018

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. Your new members will begin forming their opinion about the value of.

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Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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Reid All About it

JANUARY 10, 2025

The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.

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Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Bruce Rosenthal and Dan Kowitz explain how associations can leverage the policy expertise of corporate sponsors to help conduct and develop government affairs research and resources.

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Elevating Engagement

OCTOBER 14, 2024

During the Member Engagement Labs with Impexium , 478 association leaders shared their insights on everything from new member engagement to volunteer engagement. Content marketing, 2. You might not have heard of this tip: Turn an event into research, or your research into an event. Word of mouth, 3.

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Reid All About it

FEBRUARY 28, 2025

Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. They explain how to extend the life of your webinars while expanding your associations educational portfolio. Find out how the 2025 trends compare to 2024s. 1 CAE credit.

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Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate event tech providers? Get the Guide 1.

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Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

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Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.

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Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

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Higher Logic

MAY 23, 2019

Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Read more: How to Improve First-Year Member Retention. CTAs are measurable and a core opportunity to get your members engaged. Create Calls to Action.

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Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Online community.

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Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

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Reid All About it

NOVEMBER 15, 2024

How many of you received training before taking on a committee liaison role? Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls.

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EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

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SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, retaining members can be challenging, particularly as expectations evolve and competition for attention increases.

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Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Do they have any suggestions for how to improve it?

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Sequence Consulting

NOVEMBER 26, 2024

To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals.

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Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

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YourMembership

MARCH 11, 2020

A well-executed career center built on modern technology provides ongoing member value and can be a powerful tool for generating non-dues revenue for your organization. According to the Community Brands Member Engagement and Loyalty Study, job opportunities are tied for the number one reason people.

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Association Analytics

NOVEMBER 16, 2021

To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data. Consider separate marketing by region where your members live.

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Sequence Consulting

DECEMBER 15, 2024

To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals.

Strategy 72

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Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. Demystifying Event Marketing. 1 CAE credit. CAE credit.

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Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

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Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. The post How to Make Analytics a Priority – Finally!

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.orgSource

NOVEMBER 20, 2024

To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from member engagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.

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Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. To inform, you must first engage. 1 CMP credit.

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Elevating Engagement

NOVEMBER 3, 2023

And you may be wondering what other new member strategies and tactics scale. We have more than 150,000 members. Any advice on how to engage or onboard new members on a large scale? When I say “scale,” I mean how do we ensure each member gets a lovely, warm welcome? Asks Erica.

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Reid All About it

JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Learn the first three steps in a practical, easy-to-implement approach for negotiating with clients, contractors, staff, vendors, and even friends or family, and find out how to adopt a positive negotiation mindset. I doubt it. Data cleanup. Host: ASAE.

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MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

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Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19.

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