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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption.

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JANUARY 10, 2025

Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.

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Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Market training. Deals desk. Forecasting.

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DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Bruce Rosenthal and Dan Kowitz explain how associations can leverage the policy expertise of corporate sponsors to help conduct and develop government affairs research and resources.

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Association Analytics

JUNE 21, 2021

The post How to Boost Your Event Registration Revenue with Data appeared first on Association Analytics.

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NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. How many of you received training before taking on a committee liaison role? Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services.

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JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

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Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

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EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Want more tips on how to evaluate event tech providers? Get the Guide 1. iPhone, Android, tablet, laptop).

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Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

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Association Analytics

SEPTEMBER 8, 2022

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. New Audiences.

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Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.

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YourMembership

JULY 18, 2019

Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Events and conferences are powerful tools for associations.

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MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

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Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Demystifying Event Marketing.

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Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. How to Go Virtual (While Still Creating an Engaging Experience). Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. How Well Do You Know Your Members? Product ideas. Innovation culture.

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Sequence Consulting

NOVEMBER 26, 2024

Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. . ● Detailed growth and retention plans that lay out specific, measurable goals for acquisition, renewal , and retention rates. This is also a great time to remedy technical debt.

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Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue.

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Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s – How to Become a Better Boss. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

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Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Get to see, experience, and learn how to improve conferences, be they online or offline.

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Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

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Sequence Consulting

DECEMBER 15, 2024

Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Detailed growth and retention plans that lay out specific, measurable goals for acquisition, renewal , and retention rates. This is also a great time to remedy technical debt.

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Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.

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Reid All About it

SEPTEMBER 6, 2024

Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Association AI.

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start. 1 CAE credit.

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

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SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Open Discussion: How are you keeping political discussions civil at work? Come prepared to share your organization’s plan on how to keep political discussions civil at work. More info/register.

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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Sina Bünte, CMP, Event Designer, ICCA ?SheSharp.

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