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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Membership value.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. The more that you learn, the more places you’ll go.
They explain how to extend the life of your webinars while expanding your associations educational portfolio. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.
Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption.
Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.
Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Market training. Deals desk. Forecasting.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Bruce Rosenthal and Dan Kowitz explain how associations can leverage the policy expertise of corporate sponsors to help conduct and develop government affairs research and resources.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. How many of you received training before taking on a committee liaison role? Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.
But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Want more tips on how to evaluate event tech providers? Get the Guide 1. iPhone, Android, tablet, laptop).
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.
These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. New Audiences.
Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.
Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Events and conferences are powerful tools for associations.
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?
Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).
Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. ” When they accept your invitation how are you greeting them at the door, helping them assimilate, introducing them to the resources and amenities of your “home”? Demystifying Event Marketing.
Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. How to Go Virtual (While Still Creating an Engaging Experience). Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. How Well Do You Know Your Members? Product ideas. Innovation culture.
Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. . ● Detailed growth and retention plans that lay out specific, measurable goals for acquisition, renewal , and retention rates. This is also a great time to remedy technical debt.
We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue.
Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.
A well-executed career center built on modern technology provides ongoing member value and can be a powerful tool for generating non-dues revenue for your organization. You know it’s time for a new online career center.
They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s – How to Become a Better Boss. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Get to see, experience, and learn how to improve conferences, be they online or offline.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.
Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Detailed growth and retention plans that lay out specific, measurable goals for acquisition, renewal , and retention rates. This is also a great time to remedy technical debt.
How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.
In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.
Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Association AI.
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start. 1 CAE credit.
Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Open Discussion: How are you keeping political discussions civil at work? Come prepared to share your organization’s plan on how to keep political discussions civil at work. More info/register.
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