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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. Not convinced?

Sample 150
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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform.

Arlington 258
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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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How To Market Your Planned Giving Program

Nonprofit Marketing Guide

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

How To 127
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How to Convince Employers to Pay for Professional Development

WBT Systems

Here’s a sampling of arguments: Employees who participate in professional development are more engaged, loyal, and committed to meeting their company’s challenges. This is the type of marketing campaign that can be pushed year-round to not only increase business for your educational programs but also to increase member recruitment.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Length: 45 minutes.

Sample 100
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What to know about checkout charity 

Candid

In our sample, women, middle-class individuals, and those who were married or divorced were all more likely to give at the register. We did find one consistent pattern between impulse giving and formal giving: Studies have found women are generally more willing to donate to charity, and that holds with our sample.

Sample 98